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Simple Tips For Writing Great Web Content
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You can fill your website or blog with a lot of poorly written, pointless content but is it going to help you to accomplish what you set out to do when you started your website in the first place?
Traffic to Your Site isn't Enough
If the purpose of your website is to sell products or services, page ranking is important, but it isn't the end all to be all. Bringing traffic to your site doesn't mean much if visitors don't stick around long enough to find out what you do, buy something, sign up for your mailing list, or request more information.
Writing high quality content that achieves a goal takes practice, planning, and a lot of creativity. That's why it pays to hire a content writer experienced in SEO, or to invest the considerable time and effort required to learn how to write great web content yourself.
Tips for Writing Great Content
Here are a few simple tips that will help you to write high quality, effective content for your blog or website:
Come up with a great headline that lets people know that they will get something valuable or useful out of your article. The title of this article is "Simple Tips for Writing Great Web Content." If someone is searching the internet for tips that will help them to become a better writer, they might end up here.
Build each page or post around a keyword phrase. Having lots of traffic to your site is great, but you need to target the people who are likely to opt in, sign up, or buy something from you. Keyword research will help you to identify the keywords that are related to your niche and that people are searching for. Use those keywords in your content. Keyword phrases are more effective than single keywords for targeting traffic. For example, "bicycle tools" will be much more effective than "tools" in drawing relevant visitors to your page if your niche is bicycle tools and parts.
People search the internet to find answers to their questions or solutions to their problems. If your content contains valuable information and solutions rather than just content needed to fill pages, people are more likely to find you. For example, this article answers the question "how can I write great quality content for my site?"
Quality web content establishes that you are knowledgeable and trustworthy - an authority in your field. People are more likely to do business with you if they find high quality content on your site and they like and trust you. Concentrate on writing high value, high quality content for people, not to make search engines happy.
If your site contains well written, informative content, people will naturally want to link back to it and share it with their friends. This increases your trust and authority, and it shows that your content is valuable. The more links there are to your site, the more often it will be crawled by search engine spiders. Your content has to be good enough to attract organic, natural links and social sharing.
Well written web content contains a clear call to action. You need to tell your readers what to do after they've read your article. That could be to buy a product, join your e-mail list, or request more information.
If you Write it, They will Come
So, the next time you sit down to write content for your blog or website, try to incorporate these ideas into your writing. If you concentrate on writing high quality, meaningful content that provides valuable information, people, and search engine spiders will come. If you've dangled a carrot, once they're there, they might just take the bait.
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