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Make Your Prospects Slam On The Brakes And Read Your Content
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Write articles that are helpful and evergreen. You don't want to write articles that will not be able to stand up in the future. You have to think long term when you are creating content.
Evergreen content is the name of the game and you cannot forget it. We live in an era when everything is microwaved. You have to face the fact that you are going to need to keep on creating good content for the long haul. There are many different content sources and you have to make sure that your content is not only good, but ready to pull traffic in the future.
How can you write content that will not go out of style quickly? You can remember to focus on concepts that are universal. You can focus on topics that will have plenty of people searching for answers. Deep down, you already know what those topics are? Do you want a hint? What are some of the things that people make a new year's resolution on every year? This just gives you a little peek at evergreen concepts.
Don't make your articles stale with dates. You want your articles to be timeless. Keep the date out of your articles. When people view your articles on ezines or online, they should be focused on your topic and not focused on a specific year.
Before you hit the publish button on your articles, read it with an evergreen view. Is this article going to make sense in the future? Try to write your content in a way that makes it interesting and at the same time evergreen.
Focus on great headlines. Your headline has an important impact on your article. You can have the greatest article written, but if the headline doesn't stop your readers, you have failed as an article writer. Your headlines need to be just like stop signs. They have to cause your prospects and readers to slow down and come to a complete stop. You are giving them directions. What color is a stop sign? Your readers are driving along the internet super highway and it is just like the political election season. There are tons of candidates and an army of campaign signs. You have to find a way to get those online drivers to take your web exit. The only tool that you have is a powerful headline Now you are ready to create articles.
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