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Online Education (bachelor Degree In Advertising)

By Expert Author: John Srob

Students enrolled in a Bachelor of Science in Advertising program explore methods for learning what customers want and how to develop advertising campaigns that reach and persuade those populations. Upon completion of the program, students will have acquired the skills to create copy and advertising promotions. They'll have experienced working on creative teams to design real world solutions for clients and competitive design strategies.

Some programs recommend a business-related concentration or minor. Internship opportunities are usually available, although not always required. The bachelor's degree takes approximately four years to complete, and applicants typically need to hold a high school diploma.

Course Topics

Some general education courses are typically required. Advertising coursework focuses on critical thinking, effective communication, writing, editing and visualizing ideas and incorporates elements of social science research, statistics, multicultural studies and visual design. Subject studied may include:

Advertising strategies
Effective advertising sales
Media planning
Copywriting for ads
Retail advertising
Ethics and law in advertising
Visual design of ads

Advice for Earning Your Advertising Degree Online
Before enrolling in any online advertising degree program, we recommend that students look closely over the curriculum and select programs that require them to complete internships and/or portfolios before graduation, as this will best set up students to succeed in the industry. Beyond this, students should research the professional backgrounds of their faculty to see if any match their own professional interests, and look for schools with strong advertising clubs, such as active college chapters of the American Advertising Federation.

Although it is not absolutely necessary to earn a degree in advertising to break into the field, many employers prefer applicants who have some college as well as experience in advertising, marketing, or a related field. An associate's degree, which can be completed in two years, may be acceptable for some entry-level positions.

Employers who are looking for advertising managers generally prefer applicants with a bachelor's degree in advertising, marketing, or a related field. A bachelor's degree program in advertising can usually be completed in four years. However, accelerated programs are available.

Students who have already earned a bachelor's degree can go on to earn a master's degree in advertising, which is recommended for advanced positions in the field. Most master's programs take two years of full-time study to complete. After a master's degree is earned, students can continue their education in a doctorate degree program in business or advertising.


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