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Business cards are in use by many people these days. These are usually thick paper cards that contain our basic contact information as well as organizational affiliation and our grade or position in the company we are employed in. There are also many people who use business cards to enhance their private business and services that they provide. These business cards are usually exchanged at all formal occasions. These cards present us in environments where we cannot give our introduction. We also keep the cards of other people and use them whenever we have a particular query for a professional work. The same happens when other people require some work to be performed. They look through their collection of cards and can find you through your card if you offer a required service and at the time of need. Our business cards therefore are our silent ambassadors and we must make sure that we use these business cards efficiently and prominently.
Business cards were printed usually on a paper stock which at least in 12 point thick. These days, thicker business cards are common for purposes of exclusivity and added functionality. Business cards were printed with only black color in the past. These days color cards are very common. The best colors for printing business cards are spot colors. These colors are used in offset printing in which they are pressed against the paper which absorbs these colors which leaves a very permanent mark and much deeper color penetration. Multiple spot colors can be easily used in this kind of printing but the number of used spot colors directly relate to the cost of business cards. Cards which are prepared this way have the best combination of colors and graphics which can have an excellent and precise finish through this kind of printing.
These days, a lot of colors can also be printed by using color mixing model and four colors in total. These four colors are combined in various ways to produce any kind of desired color and shade on the paper. This is known as CYMK color combination. These colors are cyan, yellow, magenta and black which are used together to create any color that is required. The finishing of these colors though is not of the same quality as that of individual spot colors but it is satisfactory in most cases because the major performance deterioration occurs when using extreme graphics and there is not much issue in the printing of text figures.
It is very important to realize which combination of printing method is suitable for our business card needs and then adapt to that method when we are ordering printing of our business cards. Business cards in general do not need to be printed using very high quality and expensive techniques to be very effective. A simple two-color card can be most effective for you if you represent a small business which has really not taken off currently and you wish to spend as little money on various items as you can because you are in the starting phase of your business. One must make sure that he or she orders business cards whose results justify the amount of money spent on them.
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