123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Copywriting And Direct Marketing Suicide 3 All Too Common Closing Mistakes

By Author: Roy Rivera
Total Articles: 38

In selling, the close is treated as the most important part of the sale. And with good reason - if you don't get them to sign on the dotted line, then all of your energy up until that point has been a waste.
There is endless debate about the close's importance in face-to-face selling. My belief is it is situational. There are times where it is vitally important, others it isn't so important.
When selling by media it is critical, because once they throw your promotion away, click away from a webpage or anything else, then you are guaranteed that the opportunity to sell to that particular individual is lost.
There is no excuse to close poorly and anything worth doing is worth doing well.
Here are three all too common mistakes I see when reviewing other businesses copy.
Not Knowing What You Are 'Selling:'
It is far easier to create sales copy that converts when you know what your specific goal is. You see this all too often in website copy - the owner doesn't know what they are trying to do with the present traffic.
For example - if your job is to generate an optin then your copy needs to be measured by its effectiveness at that task and no other.
Too often you see websites where they are telling you all about their product - not helpful for generating leads.
Not Being Explicit About 'The Next Step:'
You've got to tell them what to do next. If it is fill their name in the form below - tell them to do that, call a 1800 number and order - tell them to do that. It's funny how copywriters - especially ones that have never made a living selling belly-to-belly with live customers, get really timid about asking for 'action.'
Giving explicit, clear, next steps and you'll see your response rate sky rocket.
Failure To Invalidate All Other Options:
Dan Kennedy is fond of adding this step to basic sales architecture. But a lot of copy doesn't handle objections very well. It makes a brilliant case for the product or service and it is expected that it will be enough.
A customer has a myriad of options available to them in any selling situation. All these options need to be invalidated in the lead up to the close. Sales people are taught to 'handle' objections. Good copywriters see objections coming and circumvent them long before they ever arise as objections.
There are three ways you can use to master the art of closing stronger in print.


resume

Total Views: 212Word Count: 418See All articles From Author

Education Articles

1. Preparation For Study Abroad Programs
Author: National Institute of Building Technology Nashik

2. Spark And Scala Training In Hyderabad
Author: joeconnors

3. Tips To Finish Ailet In Time
Author: vikas choudhary

4. Why Would You Opt For Diploma Courses After Graduation?
Author: Kunal Iyar

5. Web Development Tutorials For Beginners
Author: • A Real Time Software Training Institute 100% Gu

6. How Would You Choose The Best Institute For Executive Mba In India?
Author: Bhargav Himnshu

7. Understand All The Concepts Of Statistical Analysis System
Author: Multisofts

8. Life Is Best In The Engineering Colleges
Author: ponting brown

9. Photography Courses In Delhi
Author: eeraacademy

10. Introduction Of Jqueryui
Author: Learn web designing course in Bangalore.Infocampus

11. To Beat A Hacker, You Need To Think Like A Hacker
Author: Ceh

12. How To Choose A Quality Gmat Prep Course Online?
Author: Dhiraj Goverdhanam

13. Taking Autism Care Services For Autistic Individuals Are Very Important!
Author: The Lizard Centre

14. Online Learning - An Easy Way To Become An Oracle Certified Professional
Author: Atul Kumar

15. Aims Institutes: Catering To The Educational Needs In Bangalore
Author: Shoeb Mannur

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: