123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

How To Overcome Objections Through Copywriting

By Author: Henry Perry
Total Articles: 35

The vast majority of people will only buy something if it's their decision and theirs alone. That means people don't like to think they've been sold to.
Before any of us buy something from a website, we'll all experience doubts - do I really need it? Can I really afford it?
Any copywriter worth their salt will be able to overcome these objections through their writing. But that means they have to work out what the objections are even before the potential customer has thought of them.
Convincing copy
The first thing to remember about copywriting is that it isn't about getting the customer to say 'yes', it's about preventing from saying 'no'.
These are some of the most common objections.
1. I don't need it
There aren't really that many things in life that we actually need. So the best way to get around it is to change that need into a want.
A customer may not need 40 pairs of shoes, but they do want to appear stylish, coordinated and chicso they must have them.
2. I can't afford it
Everyone is counting the pennies at the moment and if the cost is too high, no amount of persuasion will make them buy.
Unless you can create an overpowering want. This can be achieved by offering a short-term offer that simply can't be ignored.
3. I'll think about it
If you let them walk away, the chances of them coming back again are very slim.
To create a sense of urgency and to convince them not to think about it, you can:
Give a time-limited offer
Tell them there is a limited supply
4. Why should I buy from you?
To get round this one you have to convince them you're honest and trustworthy.
Remember, they have just stumbled across your website, they don't know anything about you or your company so they need to be convinced that you're someone they can trust to provide a great service.
You can help put their mind at rest by:
Showing testimonials on your website from past happy customers
Offer some background information about your company, show any awards you have won and show images of your staff
Have your contact details (phone, email and address) shown prominently on your website
Show how long you've been trading
Everything on your website has to convince potential customers that you're a bona fide business that's not just out to make a fast buck. Through your content you must dispel any objections before they have time to raise them.
It's a big ask, but a doable one.

biology essays

Total Views: 66Word Count: 409See All articles From Author

Education Articles

1. Singapore Is The Best Place For Bachelors Degree In Psychology
Author: Dinesh Gupta

2. The Benefits Of An Educational Robot Kit
Author: Morgan Andersen

3. How Can I Clear My Ssc Exams Without Coaching
Author: Rajesh Soni

4. Clat Coaching Classes In Chandigarh
Author: Rajesh Soni

5. Aws-solution-architect-associate Exam Dumps /all Q&a – Amazondumps.us
Author: amazon dumps

6. Myob Assignment Help- Promising You To Successfully Complete Your Myob Assignments
Author: onlineassignmentexpertt

7. Five Reasons For Studying Ayurveda In India
Author: anil kumar

8. Tips To Prepare Well For Hotel Management Entrance Exam
Author: Mahender Rana

9. How To Cope With The Subject That You Hate The Most?
Author: Instant Essay Writing

10. The Education Conferences Australia
Author: stevewiliamcro

11. Makeup Artist As A Career And Scopes In India
Author: anil kumar

12. Sap Certified Development Specialist – Sap E_hanaaw142 Exam Material
Author: Robert hoover

13. The Essentials Of The Ideal Geometry Box
Author: Vijay Singh

14. Designing Hpe Backup Solutions Hpe0-j80 Exam Preparation
Author: James Stiles

15. Delta Storage And Backup Solutions Hpe0-j78 Exam Question
Author: James Stiles


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: