123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL Education >> View Article

3 Short Cuts To Better Post Card Mailings

By Expert Author: Gary Jones

Post Card Mailings Are An Essential Media for many businesses. With confined space, they are a nightmare of a job for a copywriter to squeeze every last possibly sale out of.
That said, there are some very easy ways to boost response rates and lower acquisition costs with your post card mailings.
Use BOTH SIDES effectively. (Don't leave the back blank)
Paper and postage are expensive, ink is relatively cheap. I can't tell you the number of times I have seen post cards that leave their back side blank. It is the domain of ad agencies who don't care about response. They often have a rather Spartan front as well. Not a whole lot of copy...
Be sure to fill the entire post card with hard working copy and images that are all working towards the same goal - getting the recipient to take up your offer.
From a copywriting front this means taking a message and distilling it down and down until you have a message that fits the post card and has absolutely no slack in the copy.
A real economy of words is required.
A 'Too Good To Be True' Offer
By the time your prospects read your post card you want them to be thinking that they absolutely need to take up your offer.
Offers with real 'wow' factor can make a huge difference to response rates. There is nothing stopping your from really building up the value of your offer in the eyes of your market, either with premiums or else by explaining why your offer is so valuable.
With limited space for selling a 'too good to be true' offer can really make the difference in your response rates between mediocre to outstanding.
Respect What A post card Can Do
Post cards are very limited by space. You need to respect their limitations. They are fantastic for lead generation and for sending people back into larger more elaborate mailings/follow up so they can take in a 'full' sales message.
I have seen mailings of post cards work for making sales, but usually they have a 'too good to be true' offer and are written by pros and tested methodically. If you don't have the luxury of a big test budget or aren't a professional copywriter - respect the limitations of your post cards - stick to lead generation -driving your prospects to a free offer and following up from there and using post cards in your follow up in order to drive your prospects back into a main sales letter/book/DVD/CD.

dissertation writing service

Total Views : 58Word Count Appx. : 417See All articles From Author

Education Articles

1. Microsoft Technologies - Developing Sql Databases (70-762) Exam
Author: Alexa

2. Tips To Meet Your Desire Of Going Through The Choicest Academic Programs
Author: Rocky Sheldon

3. Reveal The Opportunities To Earn A Professional Degree In An Authentic Way
Author: Rocky Sheldon

4. Learn Quran From Anywhere And In Any Language Such As English
Author: Paul Wright

5. Significant Role Of Learning Abacus For Children
Author: poonam sharma

6. Benefits Of Taking Pte Academic India
Author: Arpita Shah

7. Why Design Is An Excellent Career Opportunity For You
Author: Gaurav Peshkar

8. Live Pega 7 Online Training And Self Learning Videos By Real Time It Experts,los Angeles-california
Author: PegaGang

9. Vital Driving Tips For Teens
Author: Richard Jensons

10. Select Worthwhile Institute For Perfect English Speaking Course In Mumbai
Author: Ganesh Sawant

11. Data Science Is Excellent Job Of The 21st Century
Author: joeconnors

12. Top Java Course Training In Begumpet
Author: kooguru

13. 5 Stereotypes When It Comes To Engineering Colleges In Odisha
Author: Amit Singh

14. Everything You Need To Know About The Top Engineering Colleges In Odisha
Author: Amit Singh

15. 7 Things To Learn About The Top Most Engineering Colleges In Odisha
Author: Amit Singh

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: