123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL Education >> View Article

Top Tips For Writing Better Web Copy

By Expert Author: Phillip Alexander

To entice visitors in, web copy needs to be written in a style that engages, without selling. Boasting and bragging about your services is not the same as having pride in what you do. The difference will be perfectly clear to today's demanding customers.
Far too many people write in the first person when writing their web copy and this is the first thing that makes you look biased and boastful. Write in the 3rd person where possible and try to include the direct tense of 'you' where possible. This will help readers feel you are addressing them directly rather than in a bland more impersonable impression. When you write in the first person singular or plural, it can seem like you are 'chest thumping' and that's the point where readers can easily turn away, before they have even contacted you.
Here are a few guidelines for copywriting for web to help you:
Readers of web copy do not read web pages in the way they read a book or magazine. They will scan the text. Sentences should be crisp.
Writing good content means keeping the copy concise. Be friendly and objective, without your constant bias on how good you are.
Readers will usually pick out a few sentences or parts of a sentence, often without bothering to look too hard at headers. The structure must be simple.
Write neat and readable sentences, with no over-flowery language. The copy must be written in a clear, easy to follow tone.
Avoid the temptation to write 'brochurespeak' or 'marketese' on your web copy. Stick to facts and straightforward words.
Most users like to get into a website and then get out. Waiting for downloads is boring, so are slow connections to links or graphics.
Limit each paragraph to one point and don't overstuff people with information. Write with a clear focus.
The way people feel about a website has direct impact, determining whether or not they bother to return. Inject some occasional humour.
Visitors like to read fast and prefer informal, chatty writing, rather than the slow formal stuff.
Use occasional large type, bold headings, bullet lists, captions, graphics, bold text, italics. Be creative but not flamboyant.
With possibly 80 or more e-mails a day, 20 voice mails and texts, if you can't find what you're looking for, chances are you'll give up. Write the right words for eye catching, visitor-winning web copy. You'll be amazed at the difference fresh, nicely written web copy can make to your business. Most people find they need to re-write web content regularly to update it so if it has been six months since you last looked at the words on your website, the chances are, it needs an update, some fresh thinking and input and revised conte

academic essays

Total Views : 64Word Count Appx. : 452See All articles From Author

Education Articles

1. Microsoft Technologies - Developing Sql Databases (70-762) Exam
Author: Alexa

2. Tips To Meet Your Desire Of Going Through The Choicest Academic Programs
Author: Rocky Sheldon

3. Reveal The Opportunities To Earn A Professional Degree In An Authentic Way
Author: Rocky Sheldon

4. Learn Quran From Anywhere And In Any Language Such As English
Author: Paul Wright

5. Significant Role Of Learning Abacus For Children
Author: poonam sharma

6. Benefits Of Taking Pte Academic India
Author: Arpita Shah

7. Why Design Is An Excellent Career Opportunity For You
Author: Gaurav Peshkar

8. Live Pega 7 Online Training And Self Learning Videos By Real Time It Experts,los Angeles-california
Author: PegaGang

9. Vital Driving Tips For Teens
Author: Richard Jensons

10. Select Worthwhile Institute For Perfect English Speaking Course In Mumbai
Author: Ganesh Sawant

11. Data Science Is Excellent Job Of The 21st Century
Author: joeconnors

12. Top Java Course Training In Begumpet
Author: kooguru

13. 5 Stereotypes When It Comes To Engineering Colleges In Odisha
Author: Amit Singh

14. Everything You Need To Know About The Top Engineering Colleges In Odisha
Author: Amit Singh

15. 7 Things To Learn About The Top Most Engineering Colleges In Odisha
Author: Amit Singh

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: