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Six Top Tips For The Freelance Copywriter

By Author: Philip Johnson

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For any successful freelancer, being flexible to suit a range of audiences is paramount, a predominant factor when working as a freelance copywriter. With the frenetic pace of technological advances, the tools of the trade are constantly evolving. Here are ten essential skills that every modern, self-respecting copywriter should have in spades:
Copywriting for web
The vast majority of companies have websites, opening up a limitless world of opportunity for a freelance writer. The quality of web copy can vary dramatically, from the professionally sparkling to the downright awful. With search engines placing such high emphasis on quality content these days, businesses across the land are hiring copywriters more and more to perfect their prose.
SEO
SEO stands for search engine optimisation and is the process of attracting traffic to your website through the medium of Google or Yahoo. Search engines calculate a number of factors into an equation to work out which web pages are the most relevant to a specific search query. Keywords and content are two of the most relevant, so learning about SEO techniques will give you a lot to offer prospective clients.
Blogs
Article sharing, linkbuilding, and blogs are vital services to offer businesses. Not only do they have a significant effect on SEO, but they give insight into a business. A company is more likely to want to outsource this type of work, as it has proven effect and is relatively cost-effective. Blogging also gives freelance writers the chance to take on a number of monthly retainer clients, which will provide a steady income but will not take time away from the bigger jobs.
Email circulars
Email circulars and newsletters are so numerous in volume to a wide target market they need to be somewhat special to attract people into reading them. Turning your writing talents to composing engaging sales messages and newsletters will be extremely advantageous as companies will be eager to use them on a regular basis. Building up a good relationship with a company can bring in repeat work that will keep you going at slower times.
Press releases
Writing press releases is a specialised skill that takes time to develop and hone. As a result, PR companies can charge a small fortune for releases which engenders a unique gap to take advantage of. Take the time to learn the fundamentals, practice, and you can start offering a service which is bound to be popular.
Social media
The irony with writing is that it is often harder to write fewer words than it is to write a long article or blog post. Succinct writing is an art form that takes time to develop, but one which is perfectly suited for social media posts. 140 characters in twitter for instance, is a limited space to try and get an effective message into, but if you can then businesses will be more than happy to let you take care of their social media presence.


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