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Copywriting Tip - Getting Started
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It's a common scenario, you have something to write but you don't know where to start, you struggle and end up staring at a blank screen for an hour until you final give up in frustration. Has this happened to you? You aren't alone; this is a common complaint for writers both new and experienced. Having a few simple tricks up your sleeve can help make the process of starting your writing a breeze and eliminate the obstacles that prevent you from accomplishing your goal.
1. Make an outline of what you intend to write. List the main points that you need to communicate in order of their importance. Also list any other ideas that come to mind while you are drafting your outline. Quite often simply making a list of what you want to say acts as a springboard for new ideas and inspiration.
2. Use your outline to create a summary of what you intend to write, draft your summary before you begin your introduction or title. Sometimes working backwards helps get the creative juices flowing. Play with this idea of starting with the conclusion of your writing and work in reverse. Also, try starting in the middle, start with a quote from an expert on the subject of your material. Start anywhere other than the beginning.
3. Make a list of possible titles for your work; try to create at least ten creative titles for your material. Which of the titles strikes you as the most compelling? Which title sounds the least like you? Did you notice that just by writing titles you came up with new ideas for your writing?
4. Instead of thinking of your writing as a lonely task that takes place in your word processing program, imagine having a conversation with a friend on the subject you are trying to communicate, how would you speak o them on the topic, how would you begin the conservation? What questions would your friend ask during the conversation? How would they react? Make the subject personal and you will find it much easier to develop your ideas and convey them in writing.
If after putting these tips into practice you are still struggling with finding a place to start with your writing try going back to your research. Find articles and posts written by experts on your chosen subject. Often just dissecting how someone else approached a subject can lead you to your own ideas.
Remember, have fun with your copywriting.
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