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Six Ways To Customize Your Blog

By Expert Author: Harold Wilson

Setting up a blog may seem like a challenge but in reality, the hardest aspect is mainly coming up with content. There are different blog styles that have advantages and disadvantages to the business owner. Each of the available styles is suited for the purpose that is named after! In most cases, businesses try too hard to make their blog work for more than one purpose. Pushing a blog into more than one direction often takes appeal away and a business can lose readership. This could mean a loss of sales but not producing content on a regular basis will lose sales and interest.
You can consider six different blog types! You can combine more than one but be careful. The more that you try to use for a blog, the more likely it could end up in disaster. If you chose to use more than one style, pick two that can complement one another. Some will counter sway the purpose of the other. It is important to have a primary purpose of the blog! The type of content for your blog will play a major role in attracting prospective consumers to your services or wares. Blogs can eat up a lot of time, especially if your industry is vast! Here are the six different types of blogs to consider for your business.
Six Blog Variants for Businesses
1. Marketing
2. Promotions
3. Guest Blog spots
4. News (company)
5. Entertainment or Events
6. Recruiting or Head Hunting for talent
A marketing blog offers the most flexibility! Your business can benefit from promotions, news and other update releases. You can use call to actions to link to other pages that offers more information. A promotional blog releases topics that involve deals and product releases that you are introducing into the market. A promotion blog is a nice too to link other established pages too, especially if you are running a special price on services or products. The promotional blog is limited in its content releases and blends well with the Marketing.
The guest blog is nothing but guest bloggers and very limited in appeal. It is a good idea to offer some specialized spots to guest bloggers occasionally. You can use guest blogs with any other type of blog system or type. A news blog about your company is a nice touch, it helps your clients and readers stay updated with your company. It should show that your company is moving forward and offers information about your business and other types of deals. The entertainment or events blog is a great secondary topic for your marketing or promotional blog. The last blog type is for agencies that are hunting for telecommuting or local talent to help with a problem or position. It is very rarely used but it can help a company find some nice talent.

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