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Necessity Of Customer Counter And Footfall For Retail Management

By Expert Author: Akhil Biswasroy

Retail marketing has gained considerable pace in the global market in the last few years. Providing customers with their daily needs is one of the key features of major retail stores. With speedy increase in the influx of customers and arrival of fresh competition, the need of customer counter came to the scenario. Those are used to keep track of individuals visiting the store. The owners can keep a tab on the efficient execution of their store operations. Electronic people counting devices have offered vast prospects of consumer influx data collection i.e. retail executives come to know clearly about the number of consumers visiting, number of customers who purchase anything and those who went empty-handed from the store. The various other devices are retail traffic counters, door counters, pedestrian counters and visitor counters.

The primary objective of these devices is to facilitate detailed and accurate data of consumer footfall. It assists the retail managers to introduce amendments into their policies. Employing cleaning staff at the time of minimum consumer density is an example of resource management made possible through the use of counters. Wide range of choices for clients is facilitated by various people counter enterprises. Retail firms become capable of operating resourcefully by adopting the viable option of installing counters at doorways in their outlets.

Several modern technologies have ventured into the technical domain recently. Fresh inclusion of sophisticated techniques in the latest customer counter has facilitated requisite elevation in their demand. Most importantly, these services can be availed at optimal prices. Recent advancements in design of people counters are listed as follows:
1. Tally counter.
2. Thermal imaging.
3. Revolutionary 3D Camera Technology.
4. Computer vision.
5. Synthetic intelligence.
6. Infrared beams.

Along with the retail sector, footfall count is mandatory in some other fields too. Public establishments such as hospitals are assigned with a limit of occupancy. It may be detrimental to the safety of the structure if the density of occupation increases. Compulsory installation of counters at such vulnerable places is recommended urgently. Certain other organizations like libraries and museums also use people counters to use visitor count data in form of evidence in case of financial applications.

The facilities provided by a customer counter are:
1. Business related designs of counters.
2. Database design makes data interpretable.
3. Provision of business intelligence report.
4. Accurate information on product sales.
5. Comprehensive analysis reports are obtained such as:
• Graphical analysis.
• Network support.
• Mail man factor.
• Traffic count.
• Hourly analysis.

Retail managers obtain adequate amount of information from the use of people counters. Being updated can help them in gaining precise knowledge of products and profits. An exhaustive detail of uninterested consumers is much needed to clear out all the setbacks in management. Counters’ use is inevitable for betterment of customer response and rise of traffic in the store. Electronic counters do come in handy at times of heavy and continuous consumer traffic. This fact can be observed from the quick developments in counter devices sales. Including the use of people counters can work wonders for improvisation of the retail organization’s financial position. For more details visit us at Footfall and Customer Counter.

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