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5 Top Tips To Sharpen Your Web Content

By Expert Author: Timothy Gonzalez

Your web copy probably needs sprucing up because most content becomes stale after six to twelve months. Think of it like spring cleaning your home or redecorating. You will see an immediate difference and so will your visitors, especially if the searchers are being shown the way to your door in the search results. Here are five top tips to get you well on the way to a dazzling end result:
1. The basics: punctuation, spelling, and grammar.
A search engine's function is to find the most relevant and high quality matches to specific keyword queries; it is in the engine's business interest to be accurate and professional. Well written copy is one of the primary ways a search engine algorithm can make a judgement about the quality of a web page. Whether you buy a style guide or hire a copywriter, ensure the basics are correct to get the strongest platform you can.
2. Appease the search engine Gods: keywords
Keyword optimisation is a skill and a craft. Not only do the keywords need to be invisible; they need to be spaced out, logical, and targeted. Use a good keyword tool and invest some time in learning what your best keywords are, before utilising them in your copy. Be sure not to overstuff; keywords should flow and not appear forced or awkward. Alternatively, if you are worried, SEO copywriters can do this for you at a reasonable cost that will pay dividends in future.
3. A consistent stream of new content
Regularly updated content shows the search engines a site is fresh, active, and engaging with the world. A blog section on your website is one of the best ways to do this, and also gives more opportunity for keyword optimisation.
4. The shorter and sharper the better
Copywriting services who write content for the web will know the difficulty in writing a few specific words as opposed to a large chunk of words. Cutting down a message to its bones using descriptive language is the holy grail of all business writing; it imbues a theme in a punchy format that will hit people immediately. Keep your message clear and distil it down to its essence, avoiding cliche, tautology, and complex language.
5. Never copy copy
If there is one thing that will guarantee detriment to page ranking and site authority it is duplicate content. Even if you slightly change the wording from an already published site, apart from the danger of plagiarism, the search engine algorithms can still detect duplicate content. Plagiarism, incidentally, is something no professional copywriter should even think to get involved in. Even if your work merely resembles another piece of work that you have copied, you may be at fault. Not only is this bad practice, but it shows both laziness and a lack of professionalism; factors that are punished accordingly by the search engine criteria. It would be better to write your own webcopy and get a friend to look over it as you invariably will know your product better than most.
It really does pay to get it right, please both search engines and visitors and be professional.

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