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The Power Of The Written Word And Content Writing
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A little understanding of the internet and how it works will go a long way. It isn't overly complicated. Once you understand the connection between good English, well structured sentences that have high impact value and content writing for the web, you will be almost there.
Search engines have altered the way that information is accessed, blogs have changed the way information is shared, and social media has revolutionised the way that people interact. The internet age has imbued a vast restructuring of the mediums through which people communicate, but for all of the cutting edge inventions, for all of the leaps in technology, quality content writing, something that has been around for centuries, is still the key component.
Search engines work by calculating how relevant a website is in connection to a specific search query. This is done through a variety of factors, including page rank, domain age, propensity of back-links from respected sites and keywords. Well-written, informative web content, free of grammatical errors will be valued by search engines and placed higher in its search results. This is a simple economic fact; Google needs to return the most authoritative and relevant content for the search terms of their users. Knowing how to weave keywords (words that are likely to match a person's search term) into the body of web content is a highly specialised skill that many get wrong however. Overstuffing keywords causes an unnatural flow to the text, something that is not only punished by search engines, but is also ugly to read.
This is where companies can really benefit from a steady stream of fresh articles and blogs. Giving search engines the information they need to place you in the search results is imperative to any SEO strategy. It is here where the dominion of the written word becomes apparent; it has never been a better time to either outsource professional copywriting services, or to dust off that copy of Elements of Style and get writing blogs yourselves.
A blog that ranks high in the search results for a specific search engine query will lead highly relevant traffic back to the parent website. The skill lies in choosing the right words, and tailoring targeted campaigns for individualised needs. There are many fads involved in 'marketing speak' these days, and a million so called experts who promise the earth by highly dubious and somewhat spurious means. One fact to remember, at a time when change is so fast-paced, is to do the basics well and the rest will follow.
The internet offers a world of new opportunities to business. Knowing what is important, however, and how to go about utilising this information is a vital skill. Recognising the importance of high quality content, and the impact it has ininternet marketing , is a solid first step and one which will set you up well in the future.
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