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Content Marketing- Are You Cognizant Of The Latest Developments?

By Expert Author: Josi Maran

For Internet marketers, 2012 was a learning phase. Everybody from giant corporations to small businesses learned that there is nothing like useful, informative, relevant, and engaging content. This is the reason companies - big and small, are looking for experienced writers to create magic with words. To give businesses, a voice in the form of articles and blog posts. However, only writing articles without learning about the latest developments will not do you much good. In this article, we will talk about some of the latest developments in the content marketing field. Let's read on to learn more about it.

Google Authorship Rewards Content Creators, but Considers Anonymous Articles 'Unsuccessful'

Google rewards quality content, and with regard to Penguin and Panda updates, outstanding writing prowess has now become the benchmark for improved search engine rankings. This is bad news for those website owners who believe in churning out junk articles at throwaway prices, and placing purchased links or embracing other black hat SEO tactics.

Google authorship has taken the Internet world by storm. And, as far as rewards are concerned, the benefits of fair search engine ranking are not only enjoyed by website owners, but individual content writing professionals are given their due credit and approbation. To make the most out of author rank, writers must come out of their closet to claim their web copy, online magazine articles, and guest posts making use of Google+ profiles.

Writers who publish compelling info on websites or blogs will be rewarded by Google in terms of improved search engine rankings.

So, it's high time that online businesses have a word with their developers or designers to integrate the Google+ authorship markup to the website.

The mindset that company content should remain anonymous should be changed for once and for all. For example, if you have an online business, web copy, articles, and posts must be author-credited. However, ensure that the information published on the site is well written, well-researched, and devoid of fluff. And, when web copy and blog posts are well written, they will be shared more by visitors.

Businesses are Embracing Quality Content Wholeheartedly

Since 2012, the attitude of Internet marketers changed drastically. As far as content marketing is concerned, it is no more a second thought but an essential foundation for successful online marketing. It's quality information that attracts visitors, improves traffic, builds credibility, improves social media sharing and helps your company improve sales figures.

To make web copy and articles interesting and compelling, you need to walk the extra mile to know your targeted audience, learn what they need, get familiar with their likes, dislikes, and frustrations. Once you know your potential clients, it will be easy for you to churn out information that gets attention, stands out, and a has enduring shelf life.

Need for Well-Trained and Experienced Writers

With the shift in mindset among online marketers, need for qualified and experienced writers has arisen. And, when we say we need writers, we need it right now! Companies that really want to make a mark in the web world, in the realm of the Penguin and Panda must build a strong team of seasoned and dedicated writers. A dedicated pool of writing professionals has the creative prowess to compose genuine and authoritative articles that will be rewarded by Google.

Getting the job done by freelancers will not do you much good. People who write for your business should be given an opportunity to write byline articles and posts. Make sure that these writers stay connected to Google+ profiles so that your website's search rankings improve.

So, content marketing is not an instant resolution to poor rankings, or a fad. It's a proven and time-tested strategy for online businesses that want to improve rankings by building enduring relationships with clients and help them sell their products or services using clever but ethical strategies.

About the Author: Josi Maran is a digital marketing expert and possesses ample knowledge in ethical search engine marketing. As a techie, she enjoys sharing her valuable knowledge with her readers. In this article, she talks about some latest developments in the field of content marketing.

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