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Keeping Your Customers Buzzing Using Social Media

By Expert Author: Gino Caldwell

People are clamoring to get a piece of the Facebook and Twitter marketing pie. It takes dedication, work, and plenty of time to master social media marketing. There is a lot to learn on the journey of using social media marketing properly.

Done correctly, use of Twitter for business promotion can be highly effective. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Learn about hashtags, keywords, and other aspects of Twitter.

If you are going to use Twitter as a business tool, then you need to stay closely connected to your audience. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This will allow you to build a strong relationship with your potential customers. You will also establish yourself as a real person and not just a business entity.

If you are using social media marketing, make sure you inform all of your current customers. When these people join your page, their friends will be notified. You should not underestimate the power of this free advertising. It also has more value than regular advertising because it is essentially a referral.

If a customer or potential customer asks you something or comments on your social media site, it's important to promptly answer them. Be sure to check for comments and questions at least once a day. They're easy to miss, so you have to be vigilant.

To ensure your updates aren't lost underneath all the feeds of your followers, constantly create new Twitter posts. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. When you keep posts short, you can stretch out one event by giving a few updates.

You should add a tag if you are posting on Twitter. Just add in a "#," followed by a relevant phrase, after you put updates up on your social media accounts. Use specific keywords in your tags to increase your visibility and bring in new followers.

It is always best to remain humble through your social media messages. Even if you have a great big company and lots of money, bragging about it will not make you e-friends. Always remember that you're not more important than your customers and followers. Without your customers, your brand is nothing more than a name.

Register for Yahoo and take a look at questions posed on Yahoo Answers. This website lets users post questions and receive answers from others who may have the information they need. Find questions that relate to your products, then write an answer that demonstrates your extensive knowledge. You can build your reputation as an expert with high quality answers in categories for which you have knowledge.

While these tips might not solve every social media marketing hurdle out there, they can prepare you to look forward and guide development of your strategy. The world of social media involves constant change and development, so it is necessary to stay abreast of everything that emerges. Use everything you can to to give yourself an advantage over your competitors. Good luck.

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