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What Your Mobile App Needs To Keep Users Engaged

By Expert Author: Jennifer Lewis

Adopting mobility in a business is no issue at all, but to deliver its maximum impact until the last end-user, your mobility solutions should be something more than just extraordinary and deliver a great user - experience. To keep your employees and customers engaged in your mobile app, you have to implement mobile first solution that would ensure that the users stay engaged with the app and check it repeatedly. Here are a few tips that an entrepreneur should keep in mind while informing the app development company about his prerequisites of an enterprise mobile app.

Identity – Authentication and identity are the two most crucial issues in terms of accessing customer and enterprise data securely through mobile apps. Surveys say that customers hate to remember multiple passwords but on the other hand, it is important for business owners from security and compliance viewpoint. The solution comes in the form of cloud based platform services that allow both sides to manage a single identity across multiple apps.

Access management – The biggest challenge that mobility culture is facing is security and managing user data. Business owners should implement newer security policies by designating roles, permissions and user profiles on their mobile apps and abilities to restrict data access at various levels whenever required. They should have the proficiency to shut down, disable or wipe the device in case the employee's mobile is lost or stolen.

Social feeds – Integrating social feeds is perhaps the best way to keep users engaged with the app. If you are unsure about it, the least you should do is to make a way for users to connect their mobile phones with their social network profiles. Surveys have found this incorporating to be very assistive in increasing the productivity because it shares information back and forth instantly. For this, it is important that you get a platform, which has the provision of integrating social functionality.

All devices – Instantly developing smart phone industry means newer smart phones arriving in markets everyday. Businesses have to keep amending and updating their apps to comply with screen size, resolution and other prerequisites of the new entrant. Cloud based platforms come into aid as they allow app developers to write the code once and run it on any device.

Brand building – Surveys have revealed that 80 percent of total time spent on smart mobiles is spent in browsing the apps. This shows that apps play a major role in building your business's reputation hence; business owners should look to get apps that are a constant source of value for the end users. The ultimate aim of an enterprise mobile app is to provide a valuable and memorable user experience. If it succeeds in this pursuit, it will let users feel more connected to your brands and services offered by you.

Push notification – Customers love to get only what they want and they will immediately delete untimed and irrelevant notifications. As a business owner, you should analyze what your customers want, get only those services integrated in your mobile app and send notifications related to their preferences. The main purpose of this strategy is to strengthen relationship with your customers and make sure that they apply these apps in their lives as an ongoing process.

Conclusion

There is no doubt that enterprise mobile apps have the potential to transform any business and increase its productivity on a high scale. For this, it is important that business owners should get an app with the features that forces end users to stay engaged. The best way to get such app is by getting it developed by a professional app development company that would develop customized apps depending upon the specifications mentioned by you.

The author works with an enterprise mobile app development company that offers app development Dallas on major mobile platforms. The company has earned a name as one of the best mobile development companies in NCR.

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