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By Expert Author: Vikram Kumar

We like to present our social standing and worth to the society around us in various ways. We buy expensive stuff to showcase the fact that we can. We use branded clothes and expensive cars to increase our comfort level. It is then also very important to consider small objects that we use in everyday life. We must give importance to them and also consider the fact that we have to give them the same social status that we have employed for ourselves in selecting other articles and items. Business cards are usually such a neglected item that we do not give though to. It is very important that our business card reveal our social worth as well as professional standing. Business cards are used for formal introductions. They are used in places where a person cannot see us but uses our card to make a prejudice about us. IT is very important then to give business cards a personal feel and touch. We should also employ using exotic and premium business cards that look right out of the ordinary when grouped together with other common business cards.

Business cards are printed on thick paper. To ensure that our business card stands out, we have to select a much thicker paper than ordinary. A thicker card serves multiple functions. No one likes to use bent or cards whose sides are worn out. Thick business cards can keep their shape for longer and can also survive much more neglect and brutal treatment. These thicker cards also give a clear sign of exclusiveness when viewed by a person and brings positive views about the card bearer. It can be used as a direct marketing tool by people who run their own business or are at a high position in an organization. Business cards can also be printed using only black color or a host of colors. Careful selection of colors is also very important to reflect your own personality as well as the business you represent. There are many designing options available these days for business cards.

Business cards can be prepared using either digital printing or off-set special printing presses. Off-set printing using spot colors gives the highest quality of color finish on a business card. There are also many coatings which are done on a paper. Usually printing paper is coated with a glossy coating which provides a smooth finish and feel to the card. The coating can also be done partially these days to create a design and texture of smooth and rough lines on the business card. All premium cards use various coatings which increase the quality of colors even more and also increase their lifespan. These especially coated cards remain fresh and almost new even when viewed years later.

There are many companies that provide card printing services these days. The previous decade really belongs to the dominance of internet and these days many online companies have emerged that provide card printing services. These companies also ensure that you receive your business cards right at your home without having to go anywhere.

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