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Avoiding Spamming Pitfalls In Your Website Design In Leicester

By Expert Author: Sims Creative

Even if how much you feel that you have done the right steps to increase your website’s traffic, there are still no changes in the numbers. In fact, right after you initiated changes in your web design, your rankings seemed to have quickly dropped from the search engines. Even if you don’t know it, you could already have been penalised for spamming.



What is spamming?


Email spamming is different from spamming the search engines. The former involves sending unsolicited bulk mails to accounts in an attempt to get them to click the link, which either contains, an advertisement, a page landing or a virus. Search engine spamming meanwhile is the practice of creating new pages or adopting methods to manipulate your search engine ranking.

Although it might have worked before as your average SEO provider littered the web design in Leicester with techniques and tools to fool the search engines into indexing the site at the top of the ranks. But the algorithms being used by search engines now have become so sophisticated that it’s not worth the attempt and risk being flagged as spam and banned from the networks.



Ways to spam (even if you didn’t know about it)


When creating a website design in Leicester, take care to avoid these common pitfalls that are viewed by the search engines as being spam. First is keyword stuffing. It’s amazing that even today; some SEO still makes use of this dubious practice. This involves sprinkling repetitive keywords all over the article or post without putting too much effort on structure and sense at all. Another red flag that might be incorporated into your web design in Leicester is the reciprocal link exchange tool. Instead of organic link-building, the tool cheats the system by linking pages that go back and forth. Then you have link farms, which work precisely as they sound. They are created mainly to artificially boost the website’s popularity.

Another spamming technique is called cloaking. The visitors won’t find anything extraordinary when they look at the website design in Leicester, but some SEO providers do hide text in the HTML code for the search engine robots to crawl and index the web pages.



Trustworthiness a big issue

You know why big-name brands are often ranked very high even if they don’t spend much on their SEO campaigns? While part of it is brand recall, a major reason is trustworthiness. Search engines placed a huge value on the quality of hits or the quality of links that your website generates. If you have good content which are being cited and shared through networking sites or editorial sources, then Google would likely consider your site as trustworthy and place it at the top of the rankings. A good design agency in Leicester can help you achieve that trust from search engines and visitors as well.

Simscreative is a one of the reputed Seo in Leicester. Looking for a professional seo consultant Leicester to increase your online sales? Visit for more info: http://simscreative.co.uk/

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