123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Web Marketing Strategies - Article Marketing

By Author: Terry Sanders
Total Articles: 37

You may have heard that article marketing is one of the best web marketing strategies, one of the best ways to build credibility for your business, build traffic to your site and help your rank in the search engines, but are still unsure of exactly what article marketing is.
Simply put, article marketing is writing short articles on a topic of interest to people who would be interested in your products and services, then posting them on one of the article directories, such as EzineArticles. The articles do not need to be long. In fact, around 400 words is a perfect length. In that amount of space, you can present good information to the reader and present yourself in a good light so the reader will want to know more about you.
Be conscious of what information people will be searching for when deciding on topics for you articles. You can do research at Google; simply search for Google Keyword Tool. It is a great resource and is free to use. Find search phrases that people are using to find information on the Internet. When you have found one or two that has reasonable amount of usage, use that phrase in the title of your article, in the first paragraph of the article and once or twice throughout the article. This way, when people are searching for information on that subject, there is a much better chance they'll find your article.
Having good information is vital. If someone reads your article and it is just an advertising for your services, they won't be interested at all. (In fact, most of the article directories will reject that type of article. That makes sense. They want useful content on their site.) The place to talk about you and your business is in the "resource box" at the bottom of the article.
Just like a good article will make the reader want to know more about you, a good resource box will make them click through to see what you have to offer. In the resource box, include a bit of information about you and or your company, and offer something of value if they click on the link to your site, such as a free report, video or audio with more information on the topic. Another great practice is to use "anchor links" in your resource box. What this means is, instead of just putting the web link there, use good key words and make that the link. This will help give your site authority with the search engines.

buy an essay

Total Views: 67Word Count: 426See All articles From Author

Education Articles

1. Digital Marketing Agency In Hyderabad- Genius It Solutions
Author: madhu krishna

2. 3 Reasons Why Dual Degree Graduate Program Is Best For Present Generation
Author: Salem Montakah

3. Best Vmware Training Institute In Bangalore
Author: Apponix

4. Can A Private Post Graduate Degree Holder Appear In Ugc-net Exam?
Author: Gaurav Sharma

5. Is It Really Worth To Choose Law As A Career?
Author: onlineassignment expert

6. Studying With Shobhit University
Author: Urmila

7. Face To Face Interview With Amit Kataria To Know Big Data Aspects
Author: Rimpy Sharma

8. Close 2 Study
Author: Mohd Adil

9. Genius It Solutions
Author: RAMESH

10. Japanese Language
Author: Communiqua Language Training Institute

11. Symbiosis Law School, Pune: Providers Of Holistic Law Education In India!
Author: Sukanta Singha

12. Quick Tips About Tafe Assignments Help In Adelaide
Author: Hayden Bowden

13. Get An Expert Assistance On Istqb® Advnced Level Certification Exam Preparation Online
Author: Multisoft Virtual Academy

14. Why Might Your Employees Tend To Self-paced Learning?
Author: Multisoft Virtual Academy

15. Here Is What Our Students Have To Say About Studying Abroad In Uk
Author: Study Smart


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: