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Article Marketing For Higher Conversion - 5 Techniques For Coaches
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Article marketing is not only a traffic-generating tool; it's also something that you can use in earning the trust and respect of your potential clients. By writing articles, you share with them a slice of your expertise; giving them a chance to decide for themselves if you're really an expert and if you have what it takes to take them by the hand and help them get to where they would like to be.
Below are some tips on how to write your articles for your marketing campaign so you can easily convert your prospects from readers to paying customers:
1. Talk about the problems that you solve. The first step to take when writing articles is deciding on the topics that you're going to cover. To make your articles more enticing to the eyes of your target audience, I recommend that you talk about their struggles or pressing issues that can be resolved by signing up to your coaching programs. Going this route will not only help you attract your prospects but will also allow you to showcase your in-depth knowledge in your field.
2. Help your readers. You would want your readers to see you as somebody who has what it takes to help them realize their goals or overcome their struggles. Give them a sneak peek of what you offer by simply making your articles helpful. Instead of giving out general information, I would recommend that you offer tips-list or how-to guides. This will allow you to direct your readers. These people like it when they're being told what to do. Just ensure that all the solutions you offer really work otherwise, you'll lose the interest of your prospects in a heartbeat.
3. Offer great reading experience. It's not enough that you showcase your in-depth knowledge in your niche; it's also important that you ensure that your articles are pleasurable to read otherwise, your readers will close them even before they reach your resource box. Make them exciting and interesting to read by writing them using conversational tone. Use your great sense of humor and ask questions once in a while to engage your readers.
4. Leave your prospects wanting for more. You don't want to give your readers everything they need on your articles. Why? Because you need to give them a reason to check out your resource box so you can send them to your website. What I suggest is that you impress them by giving them some amazing information and leave them wanting for more. Then, tell these people that should they want to get additional info, all they need to do is to click the links on your author box.
5. Write more articles. Reach out to more people and bring in more traffic to your website by writing as many articles as possible. Ensure that all of them are of high quality so you can convince more people to pay your site a visit.
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