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Jumpstart Your Article Marketing - 6 First Steps For Coaches
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You're reading this article because you would like to use article marketing in promoting your coaching business, right? Then, let me help you get started on the right foot. Here are the first 6 steps that you need to take:
1. Learn SEO article writing. If you've been doing business in the online arena for quite some time, I am sure you already know the importance of SEO in internet marketing. When writing your articles, it's crucial that you make them search engine-friendly so your target audience will easily find them online. Learn how to optimize your copies by learning the ropes of SEO article writing. I suggest that you read as many related articles and online resources as possible that were written by SEO experts. If you have the time and the money to spare, I would also recommend that you invest on relevant training programs and seminars. Mastering this endeavor will surely give you an edge over your competitors.
2. Be a good web article writer. It's really not enough that you know how to make your articles show up on relevant listings; it's also important that you have what it takes to give your audience great reading experience. Make sure that you know how to write the kind of articles that online users will love. These people like those copies that are well-written, short, very tight, and easy to understand. They also prefer those that are easy to skim through and to the point.
3. Be willing to share your in-depth knowledge. One of the things that you would like to achieve in doing article marketing is to convince your prospects that you're really an authority in your chosen field; that you have what it takes to help them solve their problems or that you can easily take them to where they would like to be. This will happen if you make each of your articles speak volumes about your expertise. So, always load them up with in-depth information and useful data.
4. Know your audience. It will work to your advantage if you know the people that you're writing for. How? Well, for starter, you can easily give them what they want if you know what it is, right? So, research these people and know their learning needs, their usual problems, their most common questions, their preferences, profiles, etc.
5. Know how to write for publishers. Article marketing sites are the best online places that you can use when trying to get your articles published. In order to ensure that these will not be rejected, I suggest that you know the rules of these sites and abide by them at all cost. I am sure you don't want to rewrite and resubmit your articles over and over again, right?
6. Know how to make your titles attention-grabbing. You cannot afford to use lousy titles. If you want online users to really pay attention, you better learn the ropes of writing titles that are moving, thought-provoking, or benefit-driven.
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