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Article Marketing To Get Results
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Article Marketing For SEO and Traffic
If you have an online business - regardless of the type of business - you know the importance of having effective traffic building strategies in place, as well as how profitable it can be to have your websites rank high in Google. Article marketing can be a major player in both building traffic and boosting your search engine rankings at the same time.
This is one of the most effective link building methods because it's one of the few ways that you can get a significant amount of traffic along with the SEO benefits. An interesting article targeting a highly searched keyword can sometimes bring in 5 to 10 visitors to your site each day or, if placed on the right blogs and directories, even significantly more than that.
Maximize Your Articles' Effectiveness
To get the most out of your article marketing, you want to first make sure you submit them to the correct places. You can have the most interesting articles in the world, but if you submit them to irrelevant directories, you're not going to get the results you're hoping for.
When it comes to SEO and traffic, there are really only a handful of directories that are worth your time. EzineArticles continues to be at the top of the list, followed by Articlesbase, Buzzle, Searchwarp and just a couple others. For the best results, focus your efforts primarily on these directories.
Increase The Number Of People Who Read Your Articles
Make sure your articles are interesting. Include lots of bullet points and numbered lists where possible to break up the writing, similar to what you see in sales letters. This will make it much easier to read the article and keep the reader's attention.
You may have noticed that the most successful sales letters typically include a lot of bullet points and other transition effects. Even the skimmer will get the gist of the article when written in this fashion. It's absolutely crucial that you cater to both reading styles.
Make Your Resource Box Count!
When putting their resource boxes together, many people go on and on about themselves and their accomplishments, but the truth is that your reader really isn't interested in you or what you've done. What they are interested in is what you can do for them, so this is your chance to focus on the benefits they will get from you or your product.
For instance, if your article is on the subject of golf, you might include a specific benefit such as "ten ways to help you have the perfect golf swing... "
There's no question that the title of your article will make the difference in whether or not your articles get read. Regardless of how well crafted the body of your article is, you must have an interesting title in order to assure that people want to read it.
The title is another place where you can include specific benefits. For instance, instead of saying something generic like "how to have a better golf swing", use something more specific like "ten proven techniques to help you have the perfect golf swing".
Getting Others To Publish Your Articles Is Key!
When other webmasters like your article enough to publish it on their own sites, you will not only get more SEO benefits, but if that site happens to be a popular one that gets lots of traffic, you can get a major influx in traffic from this one article.
As touched on before, the most important thing here is to keep your articles interesting, which is key to effective article marketing.
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