ALL >> Education >> View Article
The Purpose Of Writing A Press Release
Total Articles: 39
The rationale of writing a press statement is to communicate an issue that requires the attention of the public, meaning beyond your narrow target market. Your key audiences for the press statement are journalists. The idea is to generate the third party endorsement for your unique message. It shall be written in a language that journalists understand - the inverted pyramid style. In this article, we cover two issues namely, the style, and seven pillars of a press statement that matters. The golden rule: your press statement must be newsworthy. It is there to inform, not to sell, experts' insist.
The 5W & H
The inverted pyramid is a writing style used by journalists to illustrate the placing of the most important information within the first paragraph. The pyramid demands that your first paragraph should answer the 5Ws and H. And, perhaps, the so what question? These are:
What happened (what's the story)?
When did it take place?
Where did it take place?
How did it happen?
Why did it happen?
So What? The most neglected question is why it matters to the broader public.
Seven Pillars of a Successful Press Release
To help journalists differentiate press releases from the other communications they receive, the following seven elements make up the basic structure of a press release.
Dateline. This is in the first line in your release page containing the date and company name. It is important for journalists to know they are receiving the most up-to-date information.
Headline. This should grab the journalists' attention and give a brief overview of why the following information is newsworthy. It should be in your email subject line too.
Introduction. It must give the answers to who, what, where, why, and when. It is also important to know that press releases follow the Inverted Pyramid style. This means that all key information is given in the beginning and subsequent information should follow in order of diminishing importance
Thebody. Here you should include new details, and statistics. A quotable quote is a must. It shall include the brand message laced with the key purpose of the press statement.
The boilerplate. You should reinforce the company's brand message. Include background information about relevant products or a brief history of the company or key personnel mentioned in the release.
Media contactinformation. The name, phone number, email, website and other contact information for the person who is available for further interviews and assistance to the media.
The end. Strangely people need to know where your statement ends. Do tell them. Once you have followed the letter and spirit of this guide, please proofread and send your press statement for professional editing.
In the nutshell, your press statement shall be content rich, grab the reader's attention, truthful, and relevant. The recommended length for a press statement that matters is one full page.
Education Articles1. Govt Jobs In Tamil Nadu
2. Initiate A New Confidence In Your Kids Through Summer Camps
3. Expert Training For Nda Cds Ssb Since 1987
Author: Captain Sehgal
4. Jmit - Providing An Edge In Knowlede
Author: ponting brown
5. C_afaria_02 Real Pdf Exam Material
Author: Dennis Ng
6. C2090-621 Exam Dumps
Author: Dennis Ng
7. Important Features Of Sas And Plsql Training Programs Offered By Professionals
8. 5 Ways To Find The Best Pre-school In Bhopal For Your Child
9. 7230x Latest Certification Tests
Author: Dennis Ng
10. Business Environment Strategic Management
Author: shubham mishra
11. Digital Marketing Agency In Hyderabad- Genius It Solutions
Author: madhu krishna
12. 3 Reasons Why Dual Degree Graduate Program Is Best For Present Generation
Author: Salem Montakah
13. Best Vmware Training Institute In Bangalore
14. Can A Private Post Graduate Degree Holder Appear In Ugc-net Exam?
Author: Gaurav Sharma
15. Is It Really Worth To Choose Law As A Career?
Author: onlineassignment expert