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Understanding Article Marketing - What Is The Ideal Length Of An Article

By Expert Author: Henry Perry

Many of us would often wonder how lengthy should an article be in order to market effectively and whether keeping an article as lengthy as you can do with it is the right way to go. The best answer to that is that you don't really have to be precise about the numbers, although you really need to write just about enough - not too long but not too short. If you are writing to distribute to article marketing websites, they would normally accept an article with a minimum of around 500 words. If you are writing for your own website, the length depends on you as long as you are able to deliver the message that you intend to deliver. However, just a word of advice - don't make an article too lengthy to bore your audience. If you can break them into two or three articles, the better for you.
The point here is to be as natural as you can without making an effort to make an article reach a desired length. A good writing tip is to note down the objectives for writing the article. This is a good way to ensure that the goal for writing the article will be fulfilled. Writing an average article of about 450 to 500 words will not make you any less of a writer or a marketer especially if you have successfully delivered your point across your target audience. Capture your readers with some very good information - something that can satisfy and answer the questions that they have prior to reading your material.
Article marketing, on the other hand, is also about article optimization. You need to make sure that you are using the keyword or keyword phrases that are often used by your target market to search for good articles of their desired topic. In other words, you need to have knowledge of how SEO contributes to the effectiveness of marketing with the use of articles. Still, you need not write too lengthy an article because you are likely to send your readers away before they are able to reach to your resource box or before they will decide to do the next action, which is to get to your website to inquire about your product or service. Be reminded, however, that most of the readers, no matter how interested they are on a subject you are tackling or you have expertise on, don't have that much attention span. Hardly will you be able to get them to read more than a page if their intention is to read a good article and not an e-book or a novel.
Indeed, you can market effectively with carefully written and average-length articles but with SEO or keyword optimization strategies in place. How well you are able to do that can make a big difference in the effectiveness of your online marketing campaign.

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