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Use Article Marketing To Increase Your Keyword Rankings On Google

By Expert Author: Dennis Russell

One of the best ways to expand your online business is through article writing. A lot of people do not know how to launch themselves into promoting their online businesses through article marketing. Follow these article marketing tips to improve your company.
Your articles main purpose is to get readers to do what you want them to by progressing them to the next action. Most readers know that one article can't provide all the answers, even if it claims to give the answer in a few steps. Before you begin writing your article, plan out what you think your readers should do after reading it. Incorporate this into the article, and guide your readers to your paid solution. This is an effective way to make your product or service more attractive.
Take the time to sit down and write correctly. Try your best to get your writing as perfect as you can. Use any techniques you can find that will help you get better results from your writing. You will have a better understanding of your writing, and a higher income.
Before starting your article marketing plan, see what's already out there by visiting all of the major article directories and typing in your keywords. By studying the other articles on the market, you may also customize your new article to better reach the target customer.
Endeavor to write something new, even if the topic has been covered hundreds of times. The most successful marketing techniques rely on creativity and uniqueness. Duplicate content filters just keep getting better and better, so just adding duplicate content to put something on your pages will surely backfire sooner or later.
One reason a person buys a product or service is because they have seen someone else satisfied with it. If it works for others, it will work for them. You may want to include a review/comments section to your site to allow your customers to post results that they have had with your product.
When working to improve the promotion of your online articles, make sure your hyperlinked phrases include anchor text. Link to other pages if you're trying to build your own backlinks.
Don't be afraid to share personal details in the articles you write, and always be original. Visitors are more likely to come back when they feel some sort of connection with the content you offer, and honesty is one of the most important aspects in building that connection. When you build that trust, they will look to you for information.
An enticing title is the best way to draw readers to your article and convince them to read more. Article marketing is a competitive space, so you have to get yourself noticed.
Keep your articles under 500 words and use a catchy introduction. The attention spans of online readers are notoriously poor, so it is important that you pull them in as quickly as possible. Explanations and details can be added in the body of the article, but the sale is made in the first few lines.
Your opener is extremely important. Make sure the beginning of your article contains information that will hook potential readers. Lure in your audience with statistics, questions or anything else that will make them stop to take a closer look. If your opening is stale, they are less likely to stay. You need to keep readers interested or they will exit to one which will.
There are many article-writing services, templates and tutorials available online for you to use as a starting point if you need help. The advice offered here will give you all the information you need.
Using a free article and link directory is a great place to start. You can use the resource I list below or you can search for many different article directories so you can start using article marketing for backlinks and increase your keyword rankings today.

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