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Why Article Marketing

By Expert Author: Peter James

Because, it works!
When I started my article marketing and ghostwriting business in 2006, I was at a loss as to what types of marketing to invest and participate in.
With absolutely no money, (you know how it is when you are just getting started), I decided to learn everything I could about article marketing. I mean, I loved to write, so why not put this skill set to use as well?
With my mission in mind, I started researching, compiling information, studying, learning, asking questions to others in forums and blog posts, anything and everything about SEO, content ideas and locating the best distribution sites for my articles.
From there, I went on to teach myself all the ins and outs of this highly effective marketing tactic.
There are many, valuable reasons to use article marketing in your marketing campaign. It has helped me to achieve high-rankings in Google search results. It will help you do the same. The more visibility you have, the more sales you'll get.
No matter what type of blogger or business owner you are, you want to have a strong readership. You can be writing about cooking, sports, movies, books or family life, but without fans, you'll pretty much be writing for yourself. Driving traffic to your site will ensure that you have a broad fan base that will be eager to read each of your posts. Article marketing is one of the best ways to drive your targeted audience to your blog.
With article marketing, you will create small articles that you can distribute to various article directories, which will give you some quality backlinks to your own blog or website. The best thing is that most of these directories are free to publish your articles!
You might think it's strange to offer your words of wisdom for nothing, but the benefits of article marketing are well worth the effort!
Attain Expert Status
An important part of being a blogger is becoming an expert in your market. If you can say, "I have 30 published articles about dog training," more people are going to see you as a professional in that area. Readers have more trust in someone who they think is an expert. When people start to look to you for advice, then you can start building a wider audience.
Get a Stamp of Approval
Having articles on a well-established article directory, like EzineArticles.com, can act as an unofficial recommendation. This will boost your reputation as a writer and draw more readers to your blog or website.
Link Up
Anytime you publish an article on a directory, you will get a link back to your website or blog. Those links can help you rank higher in search engine results. The better you rank on search results pages like Google or Yahoo!, the higher number of organic traffic that comes to your page.
Because there are so many free or cheap options for distributing your content for article marketing, it is one of the most cost-effective methods for gaining publicity for your blog or website.
Before you get started on an article marketing project, it's important that you have a specific goal in mind. You need to know exactly what you hope to accomplish by writing those articles. Do you want to get more readers for your blog? Do you want to increase sales? Drum up more clients? When you write with these goals in mind, they will be much easier for you to achieve.
It doesn't matter what you blog about or how long you've been writing; article marketing is an excellent and affordable way to drive more traffic to your website and increase your readership numbers.
Take it from someone who knows!
What is your experience with article marketing? Share with us your problems or success stories.

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