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Why Pay Per Click Marketing Is Going To Make You Broke

By Expert Author: Ronald Richardson

If you're struggling to get traffic to your website and are thinking about purchasing pay per click traffic I'm here to tell you it's not going to be effective. It's not about high amounts of traffic, but the quality. This article is can explain to you why you would never want to buy traffic to your website.
Expensive
Buying traffic your website is extremely expensive. You could be paying upwards around to five dollars a click and not be guaranteed any type of sale. Also, you're not guaranteed that the traffic that you're getting from these advertisers is going to be high-quality that will convert to sales.
Save yourself the money on pay per click advertising and look for other means of drawing traffic. This could include writing articles, guest blogging, or even forum marketing. These free methods are proven to drive high quality traffic that is relevant to your website.
Can't Develop a Relationship
When you're using pay per click advertising it is very difficult to develop a relationship with that specific reader. You're trying to sell them on clicking on an ad that's one hundred and sixty characters. This is extremely difficult to do as you don't know if the buyer is going to be highly relevant to your product or service, or if they're just looking for freebies.
It is not uncommon to spend thousands of dollars on figuring out what really works in pay per click advertising. Instead, invest that money into outsourced writers for article marketing campaigns. This way, you can cheaply test on what works well and what doesn't work.
You can also count on free organic traffic that you're going to be getting long-term by creating those articles as well. Pay per click advertising does not offer any of these types of solution. You're only paying for single click and you're really at the mercy of the advertising agent who is sending you traffic.
Complex
Pay per click systems are very complex. You have to search for negative keywords, positive keywords, and other different variable type's keywords. The amount of time and money that it takes to become an expert in systems is astronomical. It may sound simple and easy to buy highly relevant traffic on a hundred sixty word ad, but in reality it is extremely difficult to master and to be successful at.
Pay per click systems do work. However, it does take money and time to learn the complexity of the system and become proficient at it. If you have a big budget and you want to try pay per click and go ahead. But if your budget is limited and you want to learn how to be successful online to drive traffic then I would recommend staying away from it.

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