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Article Marketing For Profits - 5 Useful Strategies For Coaches
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Just like any other online coach out there, I am sure that one of the reasons why you're taking your business online is to improve your sales and your profits. Using article marketing can help you realize your goals. You see, distributing information is the best way to capture the attention of online users. It will then get much easier for you to send them to your website.
Below are simple yet powerful article marketing strategies to use in order to boost your traffic and sales and eventually, your profits.
Do keyword research. Knowing the most popular keywords related to your coaching programs is one of the smartest things that you can do when doing article marketing. You will need to use these keywords on your articles to ensure that they'll show up on relevant listings and you need to use them when choosing the topics for your copies. This is to ensure that you'll be able to give your target audience the exact information that they need.
Talk about the problems of your prospects. There's definitely no better topic for your articles than those problems that you can solve. Talking about these will surely help you get your target audience to pay attention. In addition, going this route will give you that much needed chance to showcase your in-depth knowledge in your chosen niche which, as you know, is very important in your line of business.
Keep it fresh. As much as possible, avoid discussing those topics that were already repeatedly discussed by other online coaches. Believe me when I say that this is just waste of your precious time. Why? It's because online users will not pay attention if they're convinced that reading your articles will mean getting the same old information that they already know. So, try to discover new issues that you can discuss. It will really help if you check out relevant RSS feeds so you'll be able to keep yourself posted on what's happening in your field.
Keep it short. You don't want to make your articles too long for 2 reasons; first, you don't want to give your readers every piece of information they need otherwise, they will not be enticed to check your website and second; most online users have very short attention span and they simply hate reading lengthy articles. I suggest that you focus on discussing very specific topics and ensure that you can discuss them thoroughly using no more than 600 words.
Write more articles and distribute them to several article marketing sites. Increase the number of your inbound links and widen your reach by simply writing more high quality articles on a regular basis. Then, distribute them to all reputable article directories to ensure that they'll get maximum exposure. It will also help if you promote them on forums and blogs related to the type of coaching programs that you're offering.
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