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How To Write Compelling Article Titles

By Expert Author: Gary Jones

For example:
Three Simple Ways to Burn Fat Fast
How to Train a Dog in Just Three Days
How to Buy a House With No Money Down
The Quick and Easy Way to Make More Money
Look at those examples. Words like "simple" and "just three days" and "quick and easy" all suggest that the solution is indeed easy. And you'll notice that all titles promise the reader a big benefit, too.
Now let's look at the other factor...
A bit of curiosity. Whenever possible, your title should arouse curiosity. However, the key is to arouse relevant curiosity. For example, you can arouse curiosity about the "big benefit" that you're promising in the title.
One easy way to do this is by including a word like "secrets" or "revealed." It makes the reader curious about what he doesn't yet know. For example:
The Secret of Training a Dog in Just Three Days
Revealed: How to Buy a House With No Money Down!
Another good word to use if you want to arouse curiosity is the word "surprising." For example: "The Surprising Truth About Burning Fat."
Yet another way to arouse curiosity is by offering a benefit, but tell the reader what the article is NOT about. For example: "How to Lose Weight Without Dieting, Exercise or Pills!" That title will have the reader wondering how to obtain the benefit without using those three common methods. And he'll have to read the article to satisfy this curiosity.

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