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Help Your Business To New Efficiency Highs And Marketing Opportunities

By Expert Author: Terry Sanders

Informational marketing online works very well for companies of all sizes. The concept of informational marketing is nothing new, as folks have been doing it in trade journals for as long as trade journals have been around. Today, people write online articles and put a tagline or biography link at the bottom of those pieces. Okay so, let's talk about this for second shall we?
Currently information seems to be coming in at a very low price, and I'm talking about free. People are willing to give away free information for notoriety, more friends on Facebook, or any of a number of reasons. As an online article writer myself, I've put up just about all the knowledge that I think I have, although as I write more and more, I realize that I have observations, experiences, and real-life case studies to share on top of all that knowledge, which is compounds the amount of information that I have readily available.
Indeed, I'm sure that anyone in any industry would be able to do this, once they develop decent writing skills. Many small businesses and companies have lots of information available to use for informational marketing, but they are holding on to that information in operations manuals, and internal information repositories. The reality is that since all the proprietary information is out there online already, most of the information you have which you may consider proprietary, is not secret at all.
The same thing is true for those classified and secret documents that our government and military keeps. A good chunk of that information is not secret at all and anyone can look it up on any search engine, and it's all available. Now then let me get my point. If you run a company you should take your operation manuals, and repurpose and reformat that information into online articles, then you should take links at the bottom of the articles to drive traffic, and to create positive branding to your Corporation.
How do I know this will work? Well, over the years, and when I say that I mean in the last seven years, I have posted over 25,000 articles online, and given a good amount of information to the world. It has helped me in my endeavors online, and in building my think tank with some of the best and brightest minds available anywhere. Therefore, I speak from experience and with conviction on this topic. Indeed, I just hope you will please consider all this and think on it, and I hope it helps your company as well.

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