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3 Ways To Popularize Your Android Applications

By Expert Author: Kelly Burby

Android has turned a profitable platform for smartphones and tablet PCs. Apple is still dominating US mobile market while Android has users all over the world. This is fascinating companies that are now hiring people to get their Android application development projects done. Today, Android has about 800,000 apps with about 80% share in smartphone market. Also the OS has recently been estimated to power about 42 percent of all the smart devices such as phones, tablets, laptops and other forms of handheld computers.

As mentioned above, Google Play hosting about 800k apps and hundreds of new ones are published daily. But it does not mean that all the apps the online store is hosting are equally popular. There are a handful of applications that really do well, and rest of them just makes big numbers of the store. Let us learn some ways to make An Android popular among users.

Make a marketing plan and keep parallel with the development

Many developers have a tendency of thinking about marketing of the app only after developing and launching it. You know what you are going to do and you know how the app will function. If you know every thing about your app, why don’t you make a marketing plan for the beginning of the campaign?

Early start to the marketing campaign will help you would be able to arrange sufficient popularity for the time you will actually release the app.

Make the SEO strategy for Google Play Page

Yes, it is search engine optimization. After publishing the app, you have the URL of the app page to start your SEO campaign. You need to optimize this page to make it search engine friendly. However, you have limited things to do here. All you can do is focus more and more on quality content. Make such content that tells the entire story behind the app. Do not use too many keywords and key phrases. You can write blogs, articles and social media story and post them on relevant sites.

Make the icon memorable so that users can easily remember it. Use high resolutions images and HD videos to be posted on the page of app on stores.

Involve you people to popularize the app

The last step to popularize an Android application is that you involve all your friends, family and employees in the campaign. Ask them to download, rate and review the application. You also ask your employees and friends to positively review the app as more positive reviews will naturally attract more users to buy the app. Ask them to give 5-star rating. Also keep your eye on negative reviews and resolve the related issues in time.

Shubhangi Verma- working as professional technical content writer- For more information kindly visit our official website http://www.rapidsofttechnologies.com . For any queries call +1 516 515 9656 or email us at info@rapidsofttechnologies.com

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