123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Hardware-Software >> View Article

How Digital Content Can Transform Your Marketing Efforts

By Expert Author: Chris Skura

In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of mobile devices and tablet platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers’ attention.

With consumers more sophisticated and the landscape more crowded, connecting with your audience is more complex than ever before. Buyers are not persuaded by advertising alone. They’re using the web, search, social networks, and more to educate themselves on potential purchases. Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options.

This is where digital content marketing comes into play.

While a clear brand strategy is vital in any digital content marketing effort, it takes a great deal of momentum to drive discovery and engagement. Relying on the old model of periodic campaigns is no longer enough. Today the brand “voice” takes a front seat, while the hard sell takes a step back, and artfully communicating to your audience is critical in a feed-based advertising landscape that is here to stay.

In 2012, content marketing was the leading tactic for 18.9% of marketers worldwide. In 2013, that percentage has grown to 34.8%. I’m seeing this trend in action with more and more of my clients balancing out their traditional marketing efforts with content marketing campaigns.

Methods for achieving success through a content marketing effort can vary, but here are a few suggestions for best practices to help advertisers kick-start their programs:

Don’t Just Sell, Add Value
Offer useful content that will earn you credibility with your desired audience. Give them information that will make them smarter, more productive, more successful or the first in the know. Give your buyers digital content and collateral to review outside of your face to face meeting, this private interaction with your content is just as beneficial to your brand as the face to face meeting was.

Completely Understand How Effective Your Content Is
If done right, a winning digital content marketing strategy will enhance consideration of your brand and generate revenue. It’s an opportunity to engage through authentic conversations at scale, and capture metrics that can be used to develop content that will work. Having clear targeted messaging will foster invaluable relationships, leaving a lasting impression and goodwill.

“THERE ARE A MYRIAD OF WAYS TO GAIN GREATER UNDERSTANDING OF YOUR AUDIENCE, BUT THERE’S NO BETTER BAROMETER THAN THE CONVERSATIONS YOU HEAR ON THE PLATFORMS WHERE YOU HAVE A CONSTANT STREAM OF INFORMATION.”

Keep track of the metrics that really encourage your audience to engage and interact with your digital content. These will be important so you can quickly adjust your plans without losing sight of your goals.

Keep It Fresh and New
Doing so shows that your brand is invested in more than the sale, making you a trusted source when purchase decisions are made. You will quickly lose interest in your brand if you continually show the same collateral.

In time you’ll find real value in your investment through the engagement you see, the relationships you built, the amplification of your messages and ultimately, the impact on your revenue.

Total Views: 58Word Count: 546See All articles From Author

Hardware/Software Articles

1. How To Recover Deleted Or Formatted Data From Removable Media Using Usb Drive Data Recovery Software
Author: techddi.com

2. Escrow Account India In Line With Real Estate Regulatory Act
Author: Maruthi Kumar

3. Manage Your Business Contract Simply With Digitized Mode
Author: Contract Guardian

4. 5 Reasons Why Selenium Testing Is Going To Get More Popular
Author: Michael Wade

5. Why Employee Tour And Training Management Software Is Essential For Various Organizations
Author: techddi.com

6. Benefits Of Using Contract Management Software
Author: Contract Guardian

7. Visitor Id Card Gate Pass Management: Make Visitor Identity Cards In Various Industries
Author: techddi.com

8. Test Automation – How Much Automated Is Your Test Automation Framework
Author: Michael Wade

9. Authorised Samsung Repair Centre Uk
Author: Mathew

10. Generate Barcode Labels On Apple Mac Machine Using Barcode Generator For Mac Os X
Author: techddi.com

11. Selenium Testing – Increasing Adoption Of Selenium Across Fortune 1000 Companies
Author: Michael Wade

12. Advantages Of Laptop Repair Services
Author: Mathew

13. Reliable Samsung Repair Centre Birmingham
Author: Mathew

14. Bulk Sms Software: How To Promote Your Business Via Sending Text Messages Over Worldwide
Author: techddi.com

15. Laptop Service In Chennai In Raminfotech
Author: meenakshi


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: