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Article Marketing - The Great Debate

By Expert Author: Jesse Ross

There is much debate online about whether or not article marketing still works. And when I say "article marketing", I mean the process of writing a high quality article, and submitting them to the article directories. After all, isn't that what they're there for? To get you more traffic to your website, and also to get your articles syndicated from other website owners who publish your article onto their website?
This is something that you should be definitely doing. And no... the great debate has nothing to do with whether or not you should submit your articles to the article directories. The great debate is whether or not you should write for humans, or write for the search engines.
You will hear a ton of conflicting advice about this topic. And guess what? You will find very successful people online giving you 2 separate pieces of advice. So what does this mean? It simply means that both techniques are feasible, and both work within their own domain.
So which one should YOU choose? Well, that's what I want to talk to you about today. I myself personally subscribe to 1 of these 2 notions, and it works very well for me. But for other marketers online, the other notion works well for them too. Here's the first consideration you should keep in mind when doing your article marketing:
1) Writing for humans
Personally I like this idea better. When you write for humans, your words are easy to read and understand. If a human likes your article, they will be more apt to click on your website link in your signature, and take some kind of action on your website. When you write for humans, your thoughts and ideas come off as clear and coherent.
There isn't any doubt that a human wrote it, and not a robot. So when writing your articles, make sure you write for humans. It will build your fan base up, and will help you to become a favorite amongst the many people in your niche. Here's the other side of the argument that we have to look at:
2) Writing for search engines
The idea behind this makes sense, but some people overdo it. Many people hear the term "keyword density", yet still overpower their article with redundant keywords. A lot of article directories won't allow this, and the search engines are getting smart enough to see past this practice.
Always shoot for a 2 to 3% keyword density. This basically means that for every 100 words, you want to include your main keyword term 2 to 3 times. This is pretty good. Make sure your article is readable and doesn't sound like a lot of nonsense. Even if the search engine ranks you high for your article, what good would it be if a reader couldn't read it easily, and they just leave your site - not buying or clicking on anything?
These 2 ideas are things that you need to test out in your own online business. I personally like method number 1 of writing for humans. This way, you know you're going to generate high quality articles, and that your readers will enjoy them also when they take a look at it.
Good luck with your article marketing efforts today.


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