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How To Use Articles In Your Aweber Campaigns To Save You Time

By Expert Author: Ralph Brooks

The trick of the game is to re-purpose your content via other means. You can use your articles in e-mail campaigns, and in this article I'm going to explain the specific steps you can use to do that.
Step #1 Create an Article
The easiest way to do this is create and article upfront that you can use in your e-mail campaigns. What I like to do in each e-mail that I send out to my list is create a five hundred word article that's high quality and offer specific how-to or specific steps that they can take to solve a problem that they may be having.
These types of articles get the highest amount of open rates in my e-mail campaigns and help my subscriber list in solving any problems that they may have.
Step #2 Post the Article to the Directory
Once the article is complete post it to the article directory that's of high quality. Never ever post the article to low-quality directory that you're going to be sending your e-mail list. When you post it to a high-quality article domain your readers are not really worrying about getting a virus on that specific site, and the psychological advantage that you have an article ranking on a high-quality directory is high.
When it's posted on the high ranking directory it also builds trust to your readers that it's going to be well written and high quality. Because you know, these websites don't allow low-quality work.
Step #3 Implement Into Your E-Mail Campaign
There are two options that you can go about implementing the article into your e-mail campaign. You can copy and paste the article directly into your e-mail auto responder, or you can provide a direct link to where you have posted the article online. Either way, each method has specific advantages.
If you have a direct link that customers can go to directly to your article online will allow you to boost the amount of views that article showing. If you do this, you need to make sure that this is within the terms and services of the specific article directory.
Sometimes article direct three don't like it when you artificially increase the number of views this article may have. You need to be careful when doing this. If it is against the terms of service, just copy and paste the original article into your auto responder campaign and then send it out to your specific list.
Once this is complete you'll have one of your articles in your e-mail campaigns offering value to readers, and developing the trust they need to do business with you.

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