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Selecting A Writing Service - 3 Tips To Success
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In today's world, eCommerce is extremely fast paced, and all site owners have the same complaint; "I don't have enough time".
A successful site owner manages one or more sites, has a Facebook presence, a twitter presence, Pinterest, may be writing a book and developing a second or third website. Where does the time come from to write informative, value packed, and engaging SEO friendly articles, blog posts or reports?
At this point many entrepreneurs turn to a writing service to help them with their writing needs. However, this endeavor carries its own set of problems. The following three tips should help make the search less painful and more rewarding.
Specifically we will discuss your needs, writer evaluation, and pricing.
Know What You Want Prior to Contacting a Writing Service
Knowing what is wanted will make negotiations easier, and prevent spending money on something that won't be used.
Do you want articles or blog posts? An article is more formal, without the use of 'you' and 'I'; much like a newspaper article.
Blog posts are informal, more like writing a letter to a friend. While blog posts still need to be informative, give value and be SEO friendly, one is also trying to form a brand; getting people to identify with you, and wanting to come back to read more of what you have to say.
Perhaps you want a report written. Know how many sections you want written and the idea for each section; suggest section titles. How many words for each section? Do you want an introduction and conclusion? Approximately how many words for each?
Just having these thoughts jotted down on a notepad will make 'outsourcing' a much more enjoyable venture.
Of course the writer of the project must be proficient in English, with exemplary grammar and spelling skills. However, as important as those skills are, there is one other skill that is even more important. Writing Personality.
The chosen writer will be portraying you; your name will be on the article, blog post or report. The writer will be creating your brand. Someone with a like writing personality is a must. This is especially true for blog posts.
As an example, lets say that you hire a press release expert to write your blog posts. This persons expertise lies in reporting, giving facts and figures with no opinion of their own. Is this the brand that you want to have with your audience? You may be happier with a writer that is sharp, intelligent, has an in-depth knowledge of 'Widget A' and has a sense of humor.
Make sure your writer is a good fit for your brand.
There is a plethora of content writers on the Internet, and the draw to hire a writer at $2.00 or $5.00 /article or blog post is very strong. The problem lies in the fact that using these writers is like taking a shot in the dark - you may get a winner, but more often than not, you will get an article or blog post that is not usable.
As an example, if you had 5 non-useable articles or blog posts at $5.00 each, you could have saved time, frustration and perhaps a missed deadline by paying $25.00 for the job at the beginning.
By the same token, do not let someone 'rip-you-off' by charging $50.00 or more for one blog post.
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