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Online Education (bachelor Of Science In Communication)

By Expert Author: John Srob

The Bachelor of Science in Communication degree program prepares you to be an effective communicator in a variety of settings. You’ll study business communication, diversity, intercultural communication, conflict resolution, legal and ethical issues, media and culture and future trends in communication technology.

In the Bachelor of Science in Communication (BS/COM) you will have the opportunity to learn the core competencies of communication including the theory and application of interpersonal communication, small group communication, organizational communication and mass communication. You will also be able to choose from three concentrations:

Bachelor of Science in Communication/Culture and Communication

In the Culture and Communication concentration, you’ll gain a well-rounded understanding of race, ethnicity and class in the United States and how race and gender influence a person’s communication style.

Bachelor of Science in Communication/Communication and Technology

With the Communication and Technology concentration you’ll learn how websites, electronic publishing, image editing and multimedia development can be used creatively to enhance communication.

Bachelor of Science in Communication/Journalism

The Journalism concentration uses technology to explore how individuals and organizations share and publish information. You'll engage in writing and reporting a story across multiple media outlets, including radio, broadcast, print and online. You'll also investigate how social media, controversial issues, ethics and social responsibility influence contemporary journalism.

Bachelor of Science in Communication/Marketing and Sales Communications

Focus on the science of humanistic interaction in marketing and sales in the Marketing and Sales Communications concentration. You’ll study the psychology of human behavior and the impact it has on marketing communication tools and strategies. You’ll also learn about the ethical responsibility associated with customer message management.

The Bachelor of Science in Communication requires students to integrate knowledge of science and technology with practice in communication.
In this program, students learn how scientists think, how they frame research questions and how they use various methodologies to pursue their goals. Communication students additionally practice gathering, analyzing and disseminating scientific and technological information to a variety of audiences. A significant element of the program is the capstone experience, an internship in which students put theory into practice.

As modern society is increasingly influenced by developments in science and technology, the demand for skilled communicators in these fields continues to grow. Aviation, aerospace and business industries, for example, require more internal communications specialists, as well as professionals in media and public relations, to relay information clearly and accurately. This program addresses that nationwide necessity.

News organizations rely on science communicators in various fields, including meteorology, environmentalism, medicine and technology. Communication students work in traditional written media, such as newspapers, newsletters, magazines and journals, as well as in cutting-edge information retrieval and delivery systems, including websites and networked blogs.

The Bachelor of Science in Business Administration – Communications program with Online will help you master the valuable skills pertinent to today’s business environment. Successfully prepare for a professional career by enriching your knowledge and understanding of communication theory and best practices. Gain insight to the consumer mindset, as you advance you expertise in time management, teamwork, research, organization, and critical thinking skills. Course work will prepare you to serve effectively as an expert in both a small business environment or in the global market, integrating faith with learning in a professional atmosphere.

Bachelor's degree programs in communication arts can be completed in four years. Students learn theories of interpersonal, multicultural and organizational communication. Some programs give students the chance to focus on an area of emphasis, such as journalism, public relations, advertising, television or organizational communication. Students can discover methods of incorporating visual, written and oral communication to produce effective marketing campaigns, political platforms or community relations events. They can become adept negotiators, learn to resolve disputes and manage issues in diversity. Some schools encourage students to become involved with campus radio or film programs for hands-on experience in the field.

Course Topics

Programs in this field can require about 120 semester hours of coursework. Students can participate in internship opportunities for real-world experience in community relations, media or other specialties in the field. Along with general education requirements, course topics within the program could include:

Media criticism
Research
Communication law
Persuasion
Journalism ethics
Mass communication
Media writing
Communication theory

Popular Career Options

Graduates are typically qualified for opportunities with advertising firms, filming companies, newspapers or public relations firms. They can work in government, media, non-profit organizations or the corporate world. Possible job titles include:

Public relations specialist
Media consultant
Communications coordinator
Speech writer
Multicultural communications director

Continuing Education

Graduates can keep up with new theories and methods in communication by enrolling in communication skills certificate programs. They can also gain knowledge in a specialty such as leadership communication or marketing communication. Those interested in graduate degrees can apply into master's degree programs in communication arts. Some programs offer concentration in areas such as multicultural studies, media or rhetoric.


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