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I Am The Author - Is It The New Trend

By Expert Author: Matthew Scott

To get traffic, write articles! Since the inception of this concept, it has been thought that to increase the flow of traffic for a website, people need to establish themselves as a professional in this field. However, the problem in that there are many other writers no coming to this field as well.
Well, this phenomenon is what now hurting the industry!
This industry is now receiving the entry of a wide range of writers. From bloggers to e-book writers and from column writers to online journal writers; now you can find variety of writers participating in this industry with a single notion to make themselves popular. Despite such a wide range of writers, the internet marketing world is now looking for better and quality content.
It's the birth of search engine optimization or SEO, which has allowed people to browse, search and read different contents online that are based on the tips and tricks associated with promoting business online. Due to the increasing demand for distinct content, writers supply has also increased a lot. However, the quality of content is going down exponentially. This seems to be a big problem for this industry!
Most of the writers are coming up with the same thoughts. They are writing the same thing. We are receiving ten to twenty articles regularly. Well, I can say that just one article in every lot of hundred submitted to us is ever published through our website.
To be honest, this number is really low! In fact we lack it!
There are many articles we use to review regularly which we use to mention as the Babble. Many of them are meaningless. By going through them just once, anyone can mention that such articles are simply there for the promotional purpose or with the real substance added for the content.
Keep in mind that quality and unique content is really important. Most of the webmasters still believe that having a clean, professional looking website can play the trick for them in terms of enhancing the sales. So, they wish to add just any content for it. But this is a big misconception!
If you are thinking in the same way, then you are really wrong! Developing and adding unique content for your website can produce great results on a long run. It's the online platform that is constantly used by people who are now becoming smarter as well as more knowledgeable than before. These people are now utilizing their knowledge to find out reputed and honest companies online.
But the fact is that, authors now days are just stealing contents which are published by other popular authors. Here, we are not discussing about posting other's content on own website. Copying other's content and posting it in own website can really hurt your business in many ways. This is also a big reason why worse news is assigned for this writing industry. There are many writers who use to select their writing topic. To start the job, they use to browse through the internet and collect five or six articles on the same topic. And when they will have some better articles, they use to combine them and personalize the content just a bit.
Have you ever wanted to know that why several writers are writing the same sort of thing for a specific topic? These writers can be called as Content Copiers!
These days, you can hire content writing companies to write articles for you. In these articles, you can insert your company details as well as author details. This is a not at all a happening strategy. The articles they will supply you, might have been sold to several other companies and people. These article writing companies are just tweaking the articles to some extent and inserting a title for them to make it look different. That's all!
This is all about your business and you are the person who knows the business very well. If you are really good at what you are doing now, then you can write better articles to promote your business online than others. This is what you can call a unique content and this will be loaded with the person touch, which is the most important thing!
People use to come across distinct situations while conducting and handling businesses. There might be some small situations but they can still add more confidence for us. Learning from the mistakes can really educate people in a better way about dealing with their clients and with the industry.
So, this time you should think out of the box and jot down something that is helpful for your readers and for your business as well.

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