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Article Marketing Doesn't Work Anymore
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I am hearing that quite a bit lately, people telling me that article marketing doesn't work anymore. The thing is, here's my disclaimer before I write this article: article marketing still works for me. So that leads me to question, why do some people think article marketing doesn't work anymore?
Before I do that, a quick definition of what article marketing means for me (and how I do it): Article marketing is the process of writing articles and marketing them online. Now, the way I do it is to write articles and submit them to a very select group of websites online. Then once they are published live, some of the articles I drive a little traffic or links to. Not a lot. Not excessive. But a little. And not all the articles.
And that works for me. So that leads me, like I said, to ask, "why doesn't it work for others (which is my assumption if they are telling me it doesn't work anymore)?"
Here's what I think: I think that many article marketers are submitting the same article to many places online, and that they are losing traffic because Google is devaluing their duplicate content. Google just doesn't want the same article to show up twice in the search rankings, based on my research. They want original content, no rehashed copied content. And they have made it very clear with panda and penguin that they don't want you going out and buying a bunch of links to your article. They want to see natural traffic.
So I think that it is critical that if you are doing article marketing that you work WITH Google instead of against them. Instead of trying to "beat" Google, work with them. Do some research on what they want. They actually have a document telling you EXACTLY what they want for content submitted to their website! All you have to do is follow their rules and you will fit into their algorithm!
So how do I do it? Simple. I write 400-600 word articles about topics my prospects really want to read (like this article) and submit it to websites like the one you are reading this on now. And I also put some content on my site, and on other sites out there as well. And I might get a few links to some of my articles, some by linking from other articles, very occasionally by getting 10-15 links per article from a secret source, but that's about all for linking. I can't stress enough the concept of writing original content that people really want to read. Stop focusing on try to "beat" Google and instead focus on writing great content and the traffic will come.
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