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The Evolution Of Diamond Rings Market

By Author: Redding James
Total Articles: 2

Rings have been used as gifts to commemorate special occasions like engagement, weddings and anniversaries. The material used to make the ring adds more meaning to the relationship between the parties involved.

Rings have been used as gifts to commemorate special occasions like engagement, weddings and anniversaries. The material used to make the ring adds more meaning to the relationship between the parties involved. Diamond rings have beaten the other types of rings due to their versatility in color, malleability and the relative affordability.

The use of diamond engagement rings started way back in 1477 when an imperial court judge gave one to the love of his life. Since diamond was a rare stone and therefore very expensive, the practice spread only among the loyal and noble. But as fate would have it, diamond was discovered in South Africa in 1870. Due to the increase in supply, the price drastically went down and hence its affordability. But this did not make it lose its value. Diamond rings remain the most trusted symbols of commitment and eternal love among the wealthy and the rest of the population.

Another interesting history on the increase in the use of diamond engagement rings is from the business world. In an attempt to increase diamond sales, De Beers, a marketing company floated the idea that a man should spend an amount equivalent to a month salary to purchase an engagement ring. In 1930, this portion of salary supposedly increased to two months’ salary. As a result, their sales increased as well as the popularity of diamond rings.

Diamond rings come in different styles. The style influences the cost of the ring as they are priced according to color, clarity, carat weight and cut. The most popular and most affordable is the solitaire rings which have a single diamond. The next popular style has larger diamond sets at the centre and smaller sets at the sides. The most elegant has to be the three-stone diamond ring. These have three diamond sets which are skillfully matched, placed in horizontal rows with the biggest set at the centre. The most preferred cut is the modern brilliant cut. This is because of its ability to give the maximum amount of sparkle to the ring. Your choice will be dictated by your budget and your sense of style. Engagement rings style can be given a special meaning by the parties.

Shopping for the right engagement rings in the current market is very easy. To start with, the Internet has provided the most convenient platform where you can view the available designs from different sellers as displayed in their websites. In addition, orders can be made through the same way. The Internet will also provide you with information relating to price and customer satisfaction level. This will enable you to make informed decisions before purchasing the ring.

Diamond engagement rings are quite valuable and losing one through any means would be devastating. It is therefore advisable to insure your ring immediately you purchase so that you are on the safe side. The Internet will also give you information on the sellers who can provide free jewellery valuation for use when taking the insurance policy.

If you have the opportunity, it is a great experience to visit the jewellery shop in person. There, you will meet with great jewellery consultants who will answer any questions that you may have. But due to the nature of these products, visits are made only through scheduled appointments. Engagement rings are now easily available, get yourself one.
Resource: http://www.diamondrocks.co.uk/

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