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Links And Article Submission Content Why They Should Be

By Expert Author: Jesse Ross

Even if you're brand new to article marketing, you probably have some idea that the links that article marketing creates play a big role in the effectiveness of your marketing campaign. You may not know exactly how it all works or what the big deal is, but you probably know that the links in your resource box of your article are the key to article marketing success.
You may have wondered though: "If it's all about links, then does it even matter what I write my articles about?"
That's a question that people ask me sometimes, and I can understand how that question comes up. In this article I'll answer it for you and tell you what topics you should write about to get the best results from your article submissions.
First off, let's cover some basics about article marketing and links:
1 - With each article that you submit, you'll also include a resource box which is basically the "author bio" portion of your article submission. That resource box will include at least one link to your website.
Each time your article is republished, a link is built to your site. The accumulation of backlinks can affect the search engine ranking of the pages on your site when people do searches for phrases associated with your niche. Backlinks are one factor that Google and other search engines consider when determining where to rank the pages on your site in their results pages. The higher that your web pages are ranked, the more traffic will be funneled into your site.
2 - Not only can the links generated by your articles affect the traffic that you receive from search engines (such as Google), but your articles can also be a source of traffic themselves. Your readers can click the link in your resource box and reach your site directly from your article.
3 - The backlinks (links) we're referring to in this article are the ones in your resource box, rather than the article body. Most times you will not be able to link to your site from the article body, so the links to your site will appear in the resource box.
Now that we've got that covered, imagine the chain of events that take place after you submit your article. Your article gets picked up by publishers. Readers go to the websites of those publishers looking for specific information on your niche.
They opt to read your article because of the subject matter--the reader deemed that your article has the answer to an important question that he is interested in.
If the reader finds your article helpful, then he or she will look at your resource box. The reader wants to see information about the author and also if there is any similar information to what the article provided.
The reader clicks the links to your website, and since your site is on the same general topic as your article, he finds a lot of information there that is helpful to him. Maybe he signs up for your newsletter or buys one of your products. Maybe he leaves a comment on your blog or emails you asking you a question. Maybe he enlists your services and becomes a customer.
That is ideally how article marketing should work. The article is what leads the reader to your website. This works fabulously if the article is written on the same topic as your site, but if you decide to write on a different topic, things go off track.
Imagine that your website is about tennis, but you decide to write about another interest of yours, military history. All of the people you attract to your article will be interested in the topic of military history, and they will be a bit confused when they see a resource box that is talking about tennis. That article will not serve the purpose of attracting your target readers to your website.
An off-topic article will also be confusing to search engines as well. The content on the page where the link is found provides context for the link. A link going to a webpage about tennis makes most sense coming from another web page about tennis. On the other hand, a link to a webpage about tennis coming from a page about military history doesn't make sense to a search engine.
I think you see where this is going--it is necessary to always write articles that will serve your target readers when submitting free reprint articles. The article should be similar in topic to the web page that the resource box is linking to. That way you enable your article to send you the most traffic possible, while at the same time creating meaningful links that search engines can appreciate.

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