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How To Get Readers To Click The Link In Your Resource Box
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Many times when people think of article marketing, they think of getting traffic to their websites through people finding their website and articles in Google. It is true that article marketing is effective at helping the web pages on your site to get higher rankings in Google and the other search engines, but that is not the only way that free reprint articles bring visitors to your website.
Did you know that people can find your website through the article itself? They may be searching on an article directory, or looking at a website that has republished your article, or maybe they received an ezine that included one of your articles. They may find your article through one of these avenues, and after reading the article and getting help from it, they then look at your resource box for more information about you, the author.
The purpose of the resource box is not only to give a little biographical information about you and your business, but the reader will be looking to your resource box for direction to further information on the topic discussed in the article. If you clearly direct the reader to that extra information (available on your website), then the reader has a great reason to click the link in your resource box leading to your website.
By doing so, your article has managed to generate extra traffic to your site simply through the resource box.
How much attention do you pay to the information that you put in your resource box? Many people completely overlook the multitude of benefits that the resource box offers. They may just put a link to their website with little other information. Or they may include biographical information and a link to their website without giving the reader any reason to visit the website.
In the offline copywriting world master writers know that the more specific instructions you give to the reader, the more likely the reader is to do what you want him to do. You need to apply that copyrighting strategy to your resource box by telling the reader exactly what to do and why and then providing the link to your site.
What types of things will make a reader want to visit your website?
Anything that promises further information on the topic that the article was about. You have already hooked the reader with your article topic--he has read your article and found it valuable. His next logical step is to look to your website to see if you offer any further information on that topic.
A free e-book or newsletter on your topic can be very attractive to a reader who is looking at your resource box. The reader will click the link leading to your website, and ideally you will have set up a "capture page" on your website where the reader can input his name and email address in order to receive the free report or newsletter that you promised. Once you have your website visitor's contact information, you then send him the free report and/or start sending him your newsletter.
Being able to "capture" the reader's email address and name (which is freely given by the reader) enables you to start a relationship with the person via emails that you send to him on a regular basis. Nurturing that relationship is essential in converting the initial interest in your article into a sale. The more comfortable the reader is with who you are and the service or products that you offer, the more likely he is to become a customer.
Do you see how the phrasing in your resource box can directly impact the traffic that comes to your website and ultimately the number of sales you make?
Aside from the article itself (which always has to be high quality) and the title (which needs to attract people to read your article), the resource box is the most important part of your article submission. By simply including an incentive to visit your website and setting up your website to capture email addresses, with each article that you submit you are creating a customer multiplication system that will keep on working for years to come.
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