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Trick Or Tip Connect With Your Readers And Get Them To Respond
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This trick will not only have your readers engaged and hanging on your every word, you'll also connect emotionally with your reader. And that means you'll not only be able to build a good relationship with your readers, you'll also be able to close the sale more often.
Orienting Your Articles Toward the Reader
This tip is so simple, and yet many new article writers completely overlook it. That is, instead of orienting an article towards the reader, the author orients it towards himself.
This is pretty easy to do, and largely it happens because of human nature. You see, when you sit down to write an article, you're often thinking about what you hope to accomplish in the article. You think about how you want to get all the readers on your mailing list. Or as you write you're thinking about how if enough people buy from the links in your article, you'll be able to make this month's mortgage payment.
Sometimes it's just ego that gets in the way. We like to think about ourselves. And that spills over to writing about ourselves.
But here's the thing...
Your prospect is exactly the same way. That is, he likes to think about HIMSELF. So if he starts reading something that's about you, he's going to get bored. He'll click the back button. And you lose any chance of getting a new subscriber or making a sale.
You see, your prospect is reading your article with one question floating in the back of his mind: "What's in it for me?" Or, "What does this have to do with me?" Only the very patient prospect will stick around for any length of time while you get to the point. The rest will move on and find an author who does address the prospect and his problems.
Think it sounds crazy? Well consider this: I bet I could find a 1000 page book where you would read every single word, practically in one sitting. The title? "All About [your name]."
It's true, right? If there was a book that was all about you, you'd read every single word of it. And likewise, if you make your articles all about your prospects, they too will read every single word.
Fortunately, it's pretty simple to recognize and fix these sorts of reader-orientation problems. All you have to do is comb through your article and look at how many times you use words like "I" or "me" or "mine." Instead, you should be using words like "you" and "yours" generously throughout your articles.
Whenever possible, see if you can turn an "I" statement into a "you" statement.
Here's an example:
Original author-oriented "I" statement: "I'm going to show you how to... "
Rewritten to become a reader-oriented "you" statement: "You're going to discover how to... "
Yes, it's very simple. In fact, it's deceptively simple. But once you rewrite your articles to reorient them towards the reader, you'll soon see why it's such a powerful trick!
That's it for this time... more reader-connection tips coming soon!
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