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How To Use Article Marketing To Get Above The Fray In Your Niche
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In this article, I am going to give you my own formula for using article marketing to generate traction and push you "above the fray" in your own niche. I will also dig into the concept of dominating a keyword concept in your niche.
Now before I dig into all of this, I want to be clear that my definition of article marketing is probably not exactly the same as what many people think of as article marketing.
I think most people think of article marketing as writing articles and putting those articles on article directories. But that is really only a small percentage (< 5%) of it.
Article marketing is writing articles and using those articles online in many formats and places to create exposure. Not to "get links". Not to "get Google to give you a ranking you don't deserve". Not to spam the search engines. Nope. None of that.
Articles should be written because they deliver value and educate a prospect so that prospect will choose to get to know you better.
So how do articles help you get "above the fray" online? Let's imagine you write 10 killer articles about your main topic. You put one on your site. You put one on this site. You put one somewhere else. You write one for a top blog in your niche. You get featured on a top news site in your niche. You record some YouTube videos about your topic. You go to forums and chat about your topic.
After awhile, if someone is looking for your topic, they will find... you. If they go to niche sites for info about your topic, they find you.
Dominate the market for your topic!
Be the ONE person people find when looking for your topic. Now, this means you need to get out of being a generalist. Do you really think you will make money online if you are 1 of 1 billion people teaching on the same thing. Nope. But if you niche down and really target one very specific part of the market, you will be amazed at what happens.
That's what I did to get my start online.
There were a lot of people doing article marketing when I started. And a few teaching how to article market, especially for inbound links. I came into the market and niched down. Taught folks "how to make money with article marketing" and became the ONE person people could learn that from. Hardly anyone teaches it. Hardly anyone wants to learn. But for the few people that want to learn -- I am the one they come to. Why? Because I dominated the market.
THAT'S what I believe YOU have to do. Dominate your market.
You can do that with articles. Mix in a little YouTube, forums, blogs, and just plain old networking... and you can easily dominate your market.
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