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Article Marketing Strategies - Writing That Addresses Your Audience Directly
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It's so easy to forget that there are actual living breathing people who are reading your articles. You never see your readers, and many times people will read your article without you even knowing about it.
As you're sitting down to write, it can be hard to connect with your readership because it all seems so removed from you. After a while, it can feel like you're just writing for search engines or just writing to be writing. Without any particular person to write for, your articles can very quickly start to feel academic, tedious and like you're just going through the motions. If you don't feel any connection with your readers in your articles, then it's unlikely that they will feel a connection with you when reading them.
In order to overcome this distance between you and your audience, it helps to think about how rock stars perform to large audiences. A common trick a performer will do is to pick one person out of the audience to focus on. So, instead of singing to a massive sea of faces, a musician will put his or her attention on one person and sing just for them. In that way, the rock star is able to make an intimate connection with his audience, even when the situation is anything but intimate.
You can do the same with your article by writing content that addresses individual members of your audience directly. Here's how:
1 - Listen to your customers, clients and readers. Whenever a person asks you a question about your niche, be it a customer, a reader of your blog, or a random person who stopped by your website, consider whether that question can be the basis of a new article.
2 - Research what people in your niche are searching for in Google.
Did you know that search engines keep track of what people are searching for when they do Google, Yahoo and other search engine searches?
The search engines then make that information available to website owners who are interested in capitalizing on the interests of their target market. By doing keyword research you can discover what specific questions your target readers are asking, and then you can write articles to satisfy those questions.
3 - Remember your own learning experiences.
You were not always an expert in your niche. At one time your were a beginner, like much of your audience is. Think back to your own learning process--what were your breakthroughs? What topics in your niche really challenged you? What were some basic but fundamental teachings that laid the groundwork for more advanced concepts? If you can remember the way that you learned, you can create an improved learning experience for your readers.
4 - Talk to people in person and listen to their feedback.
Do you ever talk about your niche with people in your regular everyday life? If not, try to engage some in-person friends in conversations, and see what types of questions come up. There will likely be areas of confusion that you need to sort out, or topics that generate a lot of questions. You can use this information to come up with new articles.
All four of these tips involve cluing into real people's experiences when learning about your niche. When you're writing these articles, you will have an easier time because you know that you're writing for someone in particular. You can imagine the person or people who asked that question, and you can write just for them. Suddenly, your articles become more meaningful for you and for the people who read them.
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