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Article Marketing Success How To Write A Non-sales Oriented Article
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You may have been attracted to article marketing because it allows you to participate in effectively marketing your website online via articles that you create and submit to online publishers.
Article marketing has several facets and different levels of skills to learn, but it is doable and understandable to most website owners, even ones who do not have a background in SEO (search engine optimization).
One thing to keep in mind is that the articles that you write and submit to publishers are reviewed by editors prior to publication to ensure that they are in line with the requirements of each individual publisher. Each publisher can determine what editorial guidelines he requires, but there are some issues that publishers agree with pretty much across the board.
It will help you to know that most publishers do not want "promotional" (sales oriented) articles. In fact, the most common reason why articles are declined is for being promotional.
What does "promotional" mean? It just means that the impression has been given that the author is using the article body (or the title) to draw attention to his or her business, products or website.
You may be thinking, "I thought article marketing was supposed to help me market my business. So why can't I talk about my business in the article?"
When marketing with articles, the article should be objective and educational. Rather than using the article to convince the reader to patronize the author's business, the article is supposed to teach the reader how to do something associated with a particular niche.
That is why people read free reprint articles--they are looking for solutions to problems.
Although you should not use the article body or title to draw attention to your business or website, there is a special part of an article submission that has the express purpose of turning the spotlight on the author--it's called the resource box (or author bio).
The resource box is usually 2-3 sentences long, and the author can tell a little about himself and his business, as well as give a reason for the reader to visit his website. The resource box should also contain a link to the author's website so that the reader can go straight from the article to the website.
How can you write a non-sales oriented article? Imagine that you're the owner of small business, such as a florist. Instead of writing articles about why you're the best florist in your town (which would make the article promotional), you would write articles about how to arrange flowers, what different flowers mean, how to take care of flowers so that they last longer, etc.
Your goal is to provide education information that teaches readers how to do something they really need to know related to your niche. When people read your article and are helped by it, they will naturally look at the resource box that accompanies the article to learn more about the author. They will ideally also go to your website for additional related information.
Article marketing is extremely effective at marketing a business website, but it may go about it in a more subtle way that you imagined. If you're used to doing offline sales and marketing, you may have to change the way you think about marketing. When marketing with articles, you will serve as a source of information for people who are interested in various topics related to your niche. You step into the role of a teacher rather than a salesperson, and your articles become your vehicle for helping people to learn about your niche.
So, you don't need to be so direct as to write about your business or website in your articles. You should simply focus on the needs of your potential readers and create content that answers their questions. You then creatively and carefully use the resource box to associated yourself, your business, and your website with the information in the article, and then draw the reader to your website where you can make more direct sales pitches.
In this way, you create content that publishers appreciate and that readers are in need of, while at the same time attracting attention to your business and website.
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