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Why Content Is The Backbone Of The Internet

By Expert Author: Louis Patterson

The very backbone of the internet is something we see almost immediately from the time our computers are powered up! People either seeking information or looking for the opportunity to share knowledge, which is a very effective marketing strategy will all agree, content is truly king! If you doubt the validity of this statement than I would be happy to share knowledge with you that may change your thinking!
Below are 3 hard to argue facts that all point to the 'king' size role content plays online and why it is, in fact, what makes the internet what it is!
People Seek It!
What is one of the first things you do when seeking information about any interests or issues you may have? Most people revert to going online for finding answers to their questions and I'm betting you do as well! In the early stages the internet was 'dubbed' the 'information super highway' and with good reason! Facts and figures pertaining to just about any subject you can imagine can be found online and people world-wide therefore continue to rely upon the internet as their primary source of knowledge!
Marketers Create It!
Whether marketers create it themselves, or gather it from other sources, the use of content has grown to become a very effective marketing strategy online! Many businesses have come to discover that when they share knowledge freely they tend to build credibility and loyalty with others! Once again the success or lack thereof of many businesses found online is reliant upon their effective use of content! As long as people continue to depend upon the internet as an information source, businesses will continue to create and distribute content relevant to their needs!
Search Engines Need It!
The more information that is published online the more effective search engines will be to produce results relevant to what people seek! The role of search engines is to filter through, evaluate and then display any content found online to folks seeking information about a particular subject! Without people creating or looking for content it would seem that search engines would be render useless! In this way global juggernauts such as Google are able to make it easier for both people and organizations alike to share knowledge with others on a world wide basis!
Clearly it seems content can be considered the backbone of the internet and if you doubt that simply ask anyone seeking information! The internet has literally become the FIRST choice for people trying to become better informed whether it is for personal reasons or to share knowledge with others! The 3 facts discussed above focus on common 'activities' that are routinely found online and involve the use of content! Even entrepreneurs have discovered how using the right information can be a very powerful and effective marketing strategy! Image the online environment without all that information floating about, it would be barren and therefore useless, almost like a balloon that's been deflated! So whether you are seeking information or looking to create something new and unique, the internet is where most people can accomplish either!

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