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Targeted Keywords For Your Articles - Use Them Or Lose Them

By Expert Author: Ralph Brooks

Choosing the targeted keywords for your articles is very important. If you know what keywords to use it will help get your article found by the search engines.
Keyword research, is the researching, analyzing, then the choosing of the most appropriate targeted keywords for your content. Keyword research, if done right, will create a funnel of qualified and targeted traffic back to your site from the search engine results pages.
Proper keyword optimization is the finding of those targeted keywords and keyword phrases that your potential visitors will enter into the search engine's search box, which will bring up the most relevant sites to a particular subject.
Long tail keywords are a way of expanding on a generic word to be made into a more specific targeted keyword. Example: A generic broad keyword "spoons"; a more specific, long tail keyword phrase - "collectable spoons." By entering "collectable spoons" you have narrowed down the visitors search by giving the specific information that you are offering for "spoons."
You can use the Free Online SEO tools like the Google External Keyword Research tool to find the keywords that potential visitors will associate with the information you are offering.
Keyword Variations: This is just another way of saying that not each internet searcher uses the same words to find information, you need to think like your visitors and create some different variations of your targeted keyword phrase by adding words at the beginning, in the middle or at the end.
Keyword Stemming: This is the growth of one keyword phrase that is related to your website article by using suffixes, prefixes, or adding pluralization. This is another way of making one keyword phrase into many additional new keywords that you can use in your article.
Example: article, articles, blog, blogs, blogger, blogging
Main Article Headline: You need to capture the visitor's attention with a headline so good that they can't help but read your content. If this does not happen you could lose them. You have less than 10 seconds to grab their attention before they move on. You will want to place a keyword phrase describing your content within the article headline.
Keep in mind that your article headline is a brief summary of the content contained, it does not need to be more than 5 to 7 words long.
Your keywords should be used throughout your site copy - where they make sense - as well as in your title tag and various meta tags. Do not over do it and start inserting keywords every other word, because this is considered keyword stuffing.
So as you can see, it is very important to choose the correct targeted keywords if you want the search engines to find you. The better your keywords are the more likely you will be found. It takes a little while to get the hang of finding the right keywords that work, but once you've mastered it, you will really see how this can benefit your site.

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