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How To Write A Good Title Draw Your Reader In All The Way
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How To Write A Good Title: Draw Your Reader In All The Way
The title is the most underrated and secretly powerful part of your article submission. This fact hit home with me yet again when I was looking over a class catalog for a local university. Each class had a name and a brief description. As I was browsing through the list of classes, one jumped out at me. Here's what it said:
When I saw that class title, my curiosity was immediately tweaked, and you can probably imagine why. What in the world does eating chocolate for breakfast have to do with having more courage? I'm a chocolate lover, so whatever the reason behind the strange title, I was ready to investigate and implement whatever the class might want to teach.
This got me thinking--out of a whole book full of classes, one caught my eye, and it was the title that roped me in. That's a lot like looking through a list of articles in an article directory, or looking at a list of search results in Google. You'll only see a title and a brief summary afterwards. From that information alone, a person will decide whether to click through to read the entire article.
With that in mind, it helps you to see how absolutely crucial the title of your article is.
Most people tend to focus all of their attention on the article body and assume that if the content in the article is top notch that readers will naturally flock to read it. Then, as they're about to submit the article, they may slap on a title as an afterthought, thinking it doesn't really matter.
Here's some eye-opening news: Your title matters as much as your article.
Your article might be eloquent and full of information that your reader needs, but if the title does not catch the reader's eye, then your article will be overlooked. Here's a dejecting thought--The reader may end up reading an article that is not quite as good as yours but that had a more interesting title.
If you already have a top notch article, then coming up with a compelling title doesn't require that much extra effort. You've already gone to the trouble of writing a high quality article, you might as well invest the extra time to create a title that does your article proud.
Here are some things to think about as you're creating a title that draws a reader to read the entire article:
1 - The title must accurately describe what the article is about. The title is like a promise--it's like the label on a package. Whatever the label says or promises must be delivered upon by the article body.
2 - No boring titles! You need to capture the reader's attention or intrigue the reader in some way.
3 - How will the reader benefit from reading your article? Be sure to state at least one benefit in the title.
4 - Make your title action oriented. An action oriented title tells the reader to do something specific. The example title I gave you about eating chocolate for breakfast was very action oriented, and that's probably what caught my eye.
The first part, "Increase Your Courage!" is action oriented with an exclamation point (indicating urgency). While the second part "Eat Chocolate For Breakfast" was also telling the reader to do something specific. Putting both of those together made for a very action oriented title.
When you do article marketing, you ultimate goal is to draw more traffic to your website. Many times we think of search engines as being the only source of website traffic. Search traffic is important, but the articles themselves are often overlooked avenues for website traffic. If you want a really easy way to draw more readers to your website, then concentrate on writing more captivating titles.
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