123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

When To Say It

By Author: Terry Sanders
Total Articles: 37

When is the best time of day to send an email? Does it matter?
Actually it does. Emailing companies like Constant Contact, Vertical Response and IContact can track when emails were opened and correlate these data to when the emails were sent and where they were received. CRM programs often have similar functionality, and even Outlook can request 'read' confirmations.
I am not only talking about those emails which are sent as part of day-to-day business communications. These emails are sent when they are ready to be sent. Although, the same rules apply to increase effectiveness.
This is especially true if the subject header seems less important, such as social emails or back-burner issues. But this is even more so with emailed newsletters.
Let's look at how long it takes from receiving an email to when it is opened. In the first hour 23.6% of emails are opened. This goes down to 9.5% in the second hour, 6.3% in the third and 4.8% in the fourth.
The best time if you want high click and engagement rates is between 8 and 9 in the morning which is when most people start to read their emails. In the afternoon when business usually starts to slow up a little, the opening rate from 3pm to 8pm is also very good. However, for some reason, the best time for click-throughs is from 3pm to 4pm.
In today's global world it is not enough to just assume that everybody lives in the same longitude. You also have to take into account the different time zones when dispatching your emails. This is where professional emailing programs come into their own. These allow you to sub-group or segment your mailing lists by location and with some, you can even program when to despatch each segmented group.
Then you have to remember countries' religious and public holidays. Sending a techie newsletter to programmers around the world will remain unread in Israel if they land during Passover, New Year or Day of Atonement.
In the West we tend to think only in terms of the end of year close down. But countries like France and Italy remain all but closed for the month of August, as well as countless public holidays on other dates. These too can be scheduled into professional emailing programs.
As the saying goes, "it's not enough to know what to say, but also when to say it."

essay guarantees

Total Views: 80Word Count: 396See All articles From Author

Education Articles

1. Seeking For The Most Renowned Mba Universities In India?
Author: Zara Belstin

2. Quran Online Courses
Author: Paul

3. 200-105 Drill Kits
Author: Jimmy Jacobson

4. Prerequisite Of Philosophy Studies
Author: drishya

5. Understand The Chinese Language System With A Top Chinese Language Course Shanghai
Author: Michel Kern

6. Opting For A Chinese Course In Shanghai- Learn The Language Better
Author: Michel Kern

7. Sap Training In Noida
Author: Multisoftsystems

8. Best Erp Sap Abap Training Institute In Noida
Author: Nitish kumar

9. 100-105 Free Demo Material
Author: Jimmy Jacobson

10. 5 Best Ways To Shortlist A College To Study Abroad
Author: Raja A

11. Count On Ncert Exemplar Series For Exams
Author: Mark Batham

12. Rajasthan Police Constable Syllabus 2018
Author: Ram Lal

13. Improve Your Business Opportunities With Personalized Android Application Development
Author: Rohit Sharma

14. Field Trip To Egmore Railway Museum
Author: Alpha

15. Benefits Of Australian Professional Year Program In Engineering
Author: Echoes Global Education

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: